[{"id":438668591326,"handle":"black-friday-nothing-over-100","title":"Black Friday - Nothing Over $100","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eBlack Friday at Zoe Sage means nothing over $100. Every single product. Real prices on the baby and maternity essentials you actually need.\u003c\/p\u003e\u003ch2\u003eWhat's Included\u003c\/h2\u003e\u003cp\u003eThis sale covers our most-loved pieces across nursing, bath time, sleep, and accessories. Stock is limited and these prices won't last.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e5-in-1 Multi-Use Nursing Cover, because one cover should do it all\u003c\/li\u003e\n\u003cli\u003eBaby Bath Bundle, everything you need for a calm, safe bath routine\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Set in Lilac, a gorgeous gift or everyday essential\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Set in Merino, soft, breathable, and built to last\u003c\/li\u003e\n\u003cli\u003eBaby Bow Knot Headband in Blush, a sweet little finishing touch\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Shop Now\u003c\/h2\u003e\u003cp\u003eThese are not clearance items. This is our full collection at Black Friday prices. Everything is under $100, no codes needed, no minimums required.\u003c\/p\u003e\u003cp\u003ePerfect timing to stock up on gifts. Baby showers, newborn arrivals, Christmas, all covered in one shop.\u003c\/p\u003e\u003ch2\u003eBuilt for Australian Families\u003c\/h2\u003e\u003cp\u003eEvery product is chosen with real mums in mind. Practical, beautiful, and made to handle the mess and magic of early parenthood.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNursing covers that work for breastfeeding and beyond\u003c\/li\u003e\n\u003cli\u003eSoft merino and cotton blends gentle on newborn skin\u003c\/li\u003e\n\u003cli\u003eBath bundles that take the guesswork out of bath time\u003c\/li\u003e\n\u003cli\u003eAccessories that make the sweetest gifts\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow Long Does the Sale Last\u003c\/h2\u003e\u003cp\u003eBlack Friday stock moves fast. Once sizes and styles sell out, they are gone. No rain checks, no restocks during the sale period.\u003c\/p\u003e\u003cp\u003eAdd to cart now and check out when you are ready. Your cart holds your picks while stock lasts.\u003c\/p\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2024-11-12T08:55:54+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"100"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":438668361950,"handle":"black-friday-nothing-over-50","title":"Black Friday - Nothing Over $50","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eBlack Friday at Zoe Sage means nothing over $50. Real savings on the baby essentials you actually use, for a limited time only.\u003c\/p\u003e\u003ch2\u003eWhat's in the Sale\u003c\/h2\u003e\u003cp\u003eFrom cosy sleeping bags to sweet little accessories, every single item in this collection is capped at $50. No codes needed. No fine print. Just good products at honest prices.\u003c\/p\u003e\u003ch2\u003eSleep Sorted\u003c\/h2\u003e\u003cp\u003eThe Baby Bamboo Sleeping Bag in Horizon Blue is one of our most-loved pieces. Here's why mums keep coming back for it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2.5 TOG rating, perfect for cooler nights\u003c\/li\u003e\n\u003cli\u003eFits babies from 0 to 18 months\u003c\/li\u003e\n\u003cli\u003eMade from soft bamboo fabric, gentle on sensitive skin\u003c\/li\u003e\n\u003cli\u003eEasy zip for nappy changes in the dark\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eLittle Extras Worth Grabbing\u003c\/h2\u003e\u003cp\u003eOur Baby Bow Knot Headbands are the kind of small thing that makes an outfit. Available in four colours to mix and match.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlush, a soft and classic pick for everyday wear\u003c\/li\u003e\n\u003cli\u003eChambray, cool and understated\u003c\/li\u003e\n\u003cli\u003eMustard, a warm tone that works across all seasons\u003c\/li\u003e\n\u003cli\u003eOlive, earthy and versatile\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThey make great gift add-ons too. Tuck one in with a sleeping bag and you have a thoughtful present sorted.\u003c\/p\u003e\u003ch2\u003eShop Before It's Gone\u003c\/h2\u003e\u003cp\u003eThis sale is live for a limited time only. Stock moves fast during Black Friday, so if something catches your eye, don't wait on it. Once sizes and colours sell out, that's it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll items $50 or under, no exceptions\u003c\/li\u003e\n\u003cli\u003eNo discount code required at checkout\u003c\/li\u003e\n\u003cli\u003ePrices apply while stock lasts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2024-11-12T08:50:05+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50"}],"published_scope":"global"},{"id":398667907294,"handle":"nurselet-breastfeeding-bracelet","title":"NursElet - Baby Nursing Breastfeeding Band Bracelet","updated_at":"2026-06-20T03:25:54+10:00","body_html":"\u003cp\u003eThe boobie bracelet Australia mums are reaching for, the NursElet solves two of breastfeeding's biggest daily frustrations in one small, stylish band.\u003c\/p\u003e\n\n\u003ch2\u003eWhat the Breastfeeding Bracelet Actually Does\u003c\/h2\u003e\n\u003cp\u003eIt clips your shirt out of the way during feeds. And it tracks which side baby last fed from. That is it. Simple, practical, genuinely useful.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHolds your top up.\u003c\/strong\u003e The silicone tab tucks under your bra strap, keeping your shirt clear of baby's face. No more juggling fabric mid-feed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBreastfeeding side reminder.\u003c\/strong\u003e Swap the bracelet to the wrist matching your next feed side. No more 3am guessing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfortable all day.\u003c\/strong\u003e Soft, stretchy, and lightweight enough to forget you are wearing it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePretty enough to wear out.\u003c\/strong\u003e Designs like Sweet Dreams, Sunshine, and The Joy of Motherhood look like jewellery, not a medical device.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eA Breastfeeding Band That Goes Everywhere You Do\u003c\/h2\u003e\n\u003cp\u003eCafé feeds, night feeds, cluster feeding on the couch. The NursElet works in every situation. Tuck it under your bra strap when you need the clip function. Wear it loose as a breastfeeding reminder bracelet when you do not.\u003c\/p\u003e\n\u003cp\u003eIt fits easily into a nappy bag, handbag, or hospital bag. A great gift for a baby shower or for any mum in the thick of a newborn haze.\u003c\/p\u003e\n\n\u003ch2\u003eFive Designs to Choose From\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSweet Dreams\u003c\/li\u003e\n\u003cli\u003eSlate Dots\u003c\/li\u003e\n\u003cli\u003ePurity\u003c\/li\u003e\n\u003cli\u003eSunshine\u003c\/li\u003e\n\u003cli\u003eThe Joy of Motherhood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach one is soft, stretchy, and designed to sit beautifully on your wrist through every feed of the day and night.\u003c\/p\u003e\n\n\u003ch2\u003eWho It Is For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNew mums navigating the early weeks of breastfeeding\u003c\/li\u003e\n\u003cli\u003eMums who have tried writing on their hand or setting phone reminders\u003c\/li\u003e\n\u003cli\u003eAnyone looking for a thoughtful, practical baby shower gift\u003c\/li\u003e\n\u003cli\u003eMums who want to feel a little put-together even during a 4am feed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2021-12-21T09:29:33+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"contains","condition":"Bracelet"}],"published_scope":"global"},{"id":415966003422,"handle":"all-products","title":"Shop All Zoe Sage Products – Baby, Nursery \u0026 Parenting Essentials","updated_at":"2026-06-24T08:38:47+10:00","body_html":"\u003cp\u003eBrowse all Zoe Sage products and find baby, nursery and parenting essentials designed to make life a little easier. From the newborn days through to toddler life, everything here is built for real families.\u003c\/p\u003e\n\n\u003ch2\u003eGear Up for Every Stage\u003c\/h2\u003e\n\u003cp\u003eWhether you're expecting or already in the thick of it, this collection covers the must-haves. Soft accessories, practical nursing covers, cosy blankets and more. All in one place.\u003c\/p\u003e\n\n\u003ch2\u003eTop Picks Right Now\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e5-in-1 Multi-Use Nursing Cover. Works as a cover, wrap, scarf, capsule cover and change mat cover. One piece that does it all.\u003c\/li\u003e\n\u003cli\u003eBaby Bath Bundle. Everything you need for bath time in a single set. Simple, gentle and ready to go.\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Sets. Available in Lilac and Merino. Soft enough for newborn skin and beautiful enough to gift.\u003c\/li\u003e\n\u003cli\u003eBaby Bow Knot Headband in Blush. A sweet finishing touch for any outfit. Stretchy and comfortable for little heads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBaby Clothing and Accessories\u003c\/h2\u003e\n\u003cp\u003eThe small things matter. Soft headbands, topknots and blanket sets that are gentle on delicate skin. Easy to mix, match and layer.\u003c\/p\u003e\n\n\u003ch2\u003eNursery and Bath Essentials\u003c\/h2\u003e\n\u003cp\u003eA calm nursery and a smooth bath routine make a big difference. Stock up on the basics so you're always prepared, not scrambling.\u003c\/p\u003e\n\n\u003ch2\u003eFeeding and Nursing\u003c\/h2\u003e\n\u003cp\u003eNursing in public doesn't have to be stressful. The right cover gives you comfort and confidence wherever you are.\u003c\/p\u003e\n\n\u003ch2\u003eGift Ideas for New Mums and Babies\u003c\/h2\u003e\n\u003cp\u003eStuck on what to buy? Blanket and topknot sets make a gorgeous gift. So does the bath bundle. Practical, beautiful and something a new mum will actually use.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSuitable from newborn\u003c\/li\u003e\n\u003cli\u003eThoughtfully designed for Australian families\u003c\/li\u003e\n\u003cli\u003eSoft, quality materials throughout\u003c\/li\u003e\n\u003cli\u003eGreat for gifting or treating yourself\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2022-11-29T11:10:58+11:00","sort_order":"alpha-asc","template_suffix":"all","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"wrapping"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"5 in 1 Multi-Use Mama Cover"},{"column":"title","relation":"not_contains","condition":"Free Gift"}],"published_scope":"global"},{"id":467266666718,"handle":"the-feeding-edit","title":"The Feeding Edit","updated_at":"2026-06-22T21:13:00+10:00","body_html":"\u003cp\u003eThe Feeding Edit brings together everything you need for feeding your baby, from the newborn nursing days through to the glorious chaos of first solids.\u003c\/p\u003e\n\n\u003ch2\u003eFor the Nursing Stage\u003c\/h2\u003e\n\u003cp\u003eBreastfeeding is easier when you have the right basics. Soft, absorbent nursing pads keep you comfortable and dry around the clock. A good feeding cover lets you nurse anywhere, without the juggle.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWashable Bamboo Nursing Pads come in an 8-pack so you always have a fresh pair ready. The Silk colourway is a firm favourite.\u003c\/li\u003e\n\u003cli\u003eThe Multi-Use Nursing and Breastfeeding Cover in Sage Green works as a cover, pram shade, and change mat topper. One piece, lots of uses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFor the Solids Stage\u003c\/h2\u003e\n\u003cp\u003eStarting solids is messy. Good gear makes it manageable. The Silicone Baby Feeding Set 11pc Bundle has everything on the table at once, literally. Bowls, a plate, cutlery, and a cup, all in one easy bundle.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in Chino, Kokoda, and Rock Blue to suit your style and your kitchen.\u003c\/li\u003e\n\u003cli\u003eSilicone is easy to clean, durable, and safe for little mouths.\u003c\/li\u003e\n\u003cli\u003eThe neutral colour palette means pieces mix and match without clashing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat Makes This Edit Worth Bookmarking\u003c\/h2\u003e\n\u003cp\u003eEvery product here is something Australian mums actually reach for daily. Nothing filler, nothing just for the registry photo.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePractical pieces that work across multiple stages\u003c\/li\u003e\n\u003cli\u003eEasy to clean and built to last past the newborn haze\u003c\/li\u003e\n\u003cli\u003eThoughtful colours that feel grown-up, not garish\u003c\/li\u003e\n\u003cli\u003eSized and designed for real feeding routines, not ideal ones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Shop This Collection\u003c\/h2\u003e\n\u003cp\u003eNew to feeding gear? Start with the nursing pads and a feeding cover if you are breastfeeding. Add the silicone bundle when your baby is approaching four to six months and solids are on the horizon. That covers the essentials without overbuying.\u003c\/p\u003e\n\u003cp\u003eBuying as a gift? The 11pc silicone bundle is a genuinely useful baby shower gift that most mums do not already have.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:21+11:00","sort_order":"best-selling","template_suffix":"the-feeding-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Nursing Pads"},{"column":"title","relation":"contains","condition":"Nursing \u0026 Breastfeeding Cover"},{"column":"title","relation":"contains","condition":"Multi-Use Mama Cover"},{"column":"title","relation":"contains","condition":"Nurselet"},{"column":"title","relation":"contains","condition":"Linen Bandana Dribble Bib"},{"column":"title","relation":"contains","condition":"Silicone Baby Feeding Set"}],"published_scope":"web"},{"id":467266633950,"handle":"the-postpartum-edit","title":"The Postpartum Edit","updated_at":"2026-06-22T21:13:00+10:00","body_html":"\u003cp\u003eThe Postpartum Edit is built for the fourth trimester. The weeks after birth are tender, unpredictable, and full of moments nobody quite prepares you for.\u003c\/p\u003e\n\n\u003cp\u003eThese are the products you'll actually reach for every day.\u003c\/p\u003e\n\n\u003ch2\u003eNursing Essentials That Work Hard\u003c\/h2\u003e\n\n\u003cp\u003eBreastfeeding is beautiful and also relentless. The right gear makes a genuine difference.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eWashable bamboo nursing pads are soft against sensitive skin and save you from constantly buying disposables. The silk finish feels gentle on sore or cracked nipples.\u003c\/li\u003e\n\u003cli\u003eA multi-use nursing cover does more than you'd expect. Use it for feeding, as a light wrap, a pram cover, or a change mat shield. One item, a dozen uses.\u003c\/li\u003e\n\u003cli\u003eFour colour options mean you can grab one that actually feels like you. Sage Green, Oat, Sunset, and Billy Blue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Bamboo\u003c\/h2\u003e\n\n\u003cp\u003eBamboo is a go-to fabric for postpartum and newborn products for good reason.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eNaturally breathable and temperature regulating\u003c\/li\u003e\n\u003cli\u003eSofter than cotton against healing or sensitive skin\u003c\/li\u003e\n\u003cli\u003eMoisture wicking, which matters when you're feeding around the clock\u003c\/li\u003e\n\u003cli\u003eHolds up wash after wash without going rough or losing shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBuilt for Real Postpartum Life\u003c\/h2\u003e\n\n\u003cp\u003ePostpartum recovery looks different for every mum. Some days you're out and about. Some days you barely leave the couch. This edit works either way.\u003c\/p\u003e\n\n\u003cp\u003eThe nursing covers are lightweight and pack into a bag easily. Throw one in your nappy bag and you're covered for feeds at a cafe, in the car, at a family lunch where you'd rather have a little privacy.\u003c\/p\u003e\n\n\u003cp\u003eThe washable nursing pads come in an eight pack so you always have a clean pair ready. No midnight scrambles through the bathroom cupboard.\u003c\/p\u003e\n\n\u003ch2\u003eWhat to Grab First\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eJust had a baby or heading toward your due date. Start with the nursing pads and one cover.\u003c\/li\u003e\n\u003cli\u003eLooking for a new mum gift. The multi-use nursing cover is practical, beautiful, and something she'll genuinely use from day one.\u003c\/li\u003e\n\u003cli\u003eAlready a few weeks in and struggling with comfort. The bamboo pads are worth switching to if disposables are irritating your skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEverything in The Postpartum Edit is chosen for comfort, function, and quality that holds up through the chaos of those early weeks.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:21+11:00","sort_order":"best-selling","template_suffix":"the-postpartum-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Nursing Pads"},{"column":"title","relation":"contains","condition":"Nursing \u0026 Breastfeeding Cover"},{"column":"title","relation":"contains","condition":"Multi-Use Mama Cover"},{"column":"title","relation":"contains","condition":"Nurselet"}],"published_scope":"web"},{"id":1125378293982,"handle":"wholesale-eligible","title":"Wholesale Eligible","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eWholesale eligible products from Zoe Sage, curated for stockists looking to bring quality baby and maternity essentials to their customers. Every item in this collection is available at wholesale pricing for approved retail partners.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Available\u003c\/h2\u003e\n\u003cp\u003eThis collection covers the everyday essentials that parents actually reach for. From feeding and nursing through to bath time and beyond, these are the products that earn repeat customers.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby Brush and Comb Set, 3pc\u003c\/strong\u003e - Gentle bristles designed for newborn scalps. A nursery staple that sells itself.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-in-1 Multi-Use Nursing Cover, Mama Cover\u003c\/strong\u003e - One cover, five uses. Works as a nursing cover, car seat cover, shopping trolley cover, pram cover, and infinity scarf.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Muslin Burp Cloths, Dusty Dunes 5 Pack\u003c\/strong\u003e - Soft, absorbent, and sized generously. Mums buy these in multiples.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Bamboo Nursing Pads, Silk, 8pk\u003c\/strong\u003e - Reusable nursing pads with a smooth bamboo-silk feel. A strong seller for eco-conscious customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone Baby Feeding Set, 11pc Bundle, Chino\u003c\/strong\u003e - A complete set covering all the feeding basics. High perceived value makes this an easy gift purchase.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Stock Zoe Sage\u003c\/h2\u003e\n\u003cp\u003eThese products are built around real parenting needs. Practical, well-designed, and presented in packaging that looks good on shelf and online.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eConsistent quality across every batch\u003c\/li\u003e\n\u003cli\u003eNeutral, contemporary colourways that suit a wide range of store aesthetics\u003c\/li\u003e\n\u003cli\u003eProducts that encourage repeat purchases and word-of-mouth referrals\u003c\/li\u003e\n\u003cli\u003eSuitable for independent boutiques, gift stores, and maternity retailers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow Wholesale Works\u003c\/h2\u003e\n\u003cp\u003eWholesale pricing is applied automatically for approved accounts. If you are not yet approved, reach out through the wholesale enquiry form to get started. Orders are fulfilled and shipped from Australia, keeping lead times tight for local stockists.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMinimum order quantities apply per product\u003c\/li\u003e\n\u003cli\u003ePricing and terms confirmed at account approval\u003c\/li\u003e\n\u003cli\u003eNew lines added to this collection as they become available\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-05-12T11:49:15+10:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wholesale-eligible"}],"published_scope":"web"},{"id":419487023326,"handle":"core-collection","title":"Zoe Sage Core Collection – Baby Essentials for Every Day","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003ch2\u003eDiscover Our Core Collection\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eZoe Sage Core Collection\u003c\/strong\u003e brings together all our essential baby products in one place. From cozy \u003cstrong\u003esleepwear and blankets\u003c\/strong\u003e to \u003cstrong\u003ecarriers, wraps, and bento boxes\u003c\/strong\u003e, every item is designed with comfort, safety, and style in mind.\u003c\/p\u003e\n\n\u003ch2\u003eQuality Products for Everyday Parenting\u003c\/h2\u003e\n\u003cp\u003eEach product in our core collection is carefully crafted from \u003cstrong\u003epremium, baby-friendly materials\u003c\/strong\u003e to make everyday life simpler and more enjoyable. Perfect for school, daycare, travel, or relaxing at home, our items are practical, durable, and parent-approved.\u003c\/p\u003e\n\n\u003ch2\u003eEverything You Need for Your Little One\u003c\/h2\u003e\n\u003cp\u003eWhether you’re shopping for \u003cstrong\u003efeeding, sleep, play, or babywearing\u003c\/strong\u003e, the Core Collection has it all. 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The NursElet® Original is a clever breastfeeding bracelet that holds your clothing during nursing or pumping while helping mums remember which side baby last fed from.
Low stockLow stock: 4 leftIn stock and ready to ship4 in stockPre-orderOut of stock
NursElet fastens your shirt up for easy hands-free nursing and pumping. When not in use, it doubles as a stylish bracelet to remind you which side you last breastfed on.
This clever breastfeeding accessory helps make nursing and pumping more comfortable, practical and stress-free for new mums.
Why Mums Love the NursElet
Fastens clothing for easy hands-free breastfeeding or pumping
Doubles as a nursing reminder bracelet so you know which side to feed from next
Helps reduce back and neck strain during feeds
Ideal for stain-free pumping sessions
A beautiful keepsake of your breastfeeding journey
A thoughtful and practical baby shower gift
Product Details
New: Black logo label sewn into the NursElet.
Size: One size fits most mums.
Materials: Made from pure cotton fabric with velcro fastening.
This multifunctional breastfeeding accessory is designed to simplify the early months of motherhood while making feeding easier and more comfortable.
Pattern placement may vary. Patent pending.
What Is a Breastfeeding Bracelet?
A breastfeeding bracelet is a simple tool designed to help nursing mothers remember which breast baby last fed from. During the early months of breastfeeding, it can be difficult to keep track of feeds, especially during night-time wake-ups.
The NursElet works as both a practical breastfeeding bracelet and a hands-free nursing accessory. It gently holds clothing in place while feeding or pumping and then converts into a bracelet to remind you which side to feed from next.
For mums looking for a practical breastfeeding bracelet in Australia, the NursElet® offers a comfortable, stylish and functional solution designed to support your breastfeeding journey.
Zoe Sage is the exclusive Australian and New Zealand distributor of the NursElet®.
Shipping:
Ships from our Australian warehouse, same or next business day (Mon to Fri).
Free shipping on New Zealand orders over $150. A flat rate of $15 applies under $150.
Most New Zealand orders arrive within 1 to 2 weeks, tracked the whole way.
Details
NursElet fastens your shirt up for easy hands-free nursing and pumping. When not in use, it doubles as a stylish bracelet to remind you which side you last breastfed on.
This clever breastfeeding accessory helps make nursing and pumping more comfortable, practical and stress-free for new mums.
Why Mums Love the NursElet
Fastens clothing for easy hands-free breastfeeding or pumping
Doubles as a nursing reminder bracelet so you know which side to feed from next
Helps reduce back and neck strain during feeds
Ideal for stain-free pumping sessions
A beautiful keepsake of your breastfeeding journey
A thoughtful and practical baby shower gift
Product Details
New: Black logo label sewn into the NursElet.
Size: One size fits most mums.
Materials: Made from pure cotton fabric with velcro fastening.
This multifunctional breastfeeding accessory is designed to simplify the early months of motherhood while making feeding easier and more comfortable.
Pattern placement may vary. Patent pending.
What Is a Breastfeeding Bracelet?
A breastfeeding bracelet is a simple tool designed to help nursing mothers remember which breast baby last fed from. During the early months of breastfeeding, it can be difficult to keep track of feeds, especially during night-time wake-ups.
The NursElet works as both a practical breastfeeding bracelet and a hands-free nursing accessory. It gently holds clothing in place while feeding or pumping and then converts into a bracelet to remind you which side to feed from next.
For mums looking for a practical breastfeeding bracelet in Australia, the NursElet® offers a comfortable, stylish and functional solution designed to support your breastfeeding journey.
Zoe Sage is the exclusive Australian and New Zealand distributor of the NursElet®.
Shipping & Returns
Shipping:
Ships from our Australian warehouse, same or next business day (Mon to Fri).
Free shipping on New Zealand orders over $150. A flat rate of $15 applies under $150.
Most New Zealand orders arrive within 1 to 2 weeks, tracked the whole way.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
