[{"id":447325896926,"handle":"baby-yellow-collection","title":"Baby Yellow Collection","updated_at":"2026-06-24T03:07:06+10:00","body_html":"\u003cp\u003eThe Baby Yellow Collection brings warm, golden tones to every corner of your baby's world. Soft mustard, honey and sundance shades that work for any nursery, any gender, any season.\u003c\/p\u003e\n\n\u003ch2\u003eYellow Baby Stuff That Actually Gets Used\u003c\/h2\u003e\n\u003cp\u003eThese are not shelf pieces. Every item in this collection earns its place at bath time, feeding time and play time. Warm yellow tones look beautiful and stay looking good wash after wash.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eOrganic muslin wash cloths, gentle enough for newborn skin from day one\u003c\/li\u003e\n\u003cli\u003eMuslin burp cloths that get softer with every wash\u003c\/li\u003e\n\u003cli\u003eBamboo wash cloths in Cape Honey, ultra soft and quick drying\u003c\/li\u003e\n\u003cli\u003eAn 11 piece silicone feeding set in Sundance, colour matched and easy to clean\u003c\/li\u003e\n\u003cli\u003eRicky the Lion, a soft plush toy your little one will drag everywhere\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Mustard and Honey Tones Work So Well\u003c\/h2\u003e\n\u003cp\u003eYellow is cheerful without being loud. It pairs beautifully with neutrals like oat, sage and white. It suits newborns and toddlers equally. And it photographs brilliantly, which matters when you are capturing every little moment.\u003c\/p\u003e\n\u003cp\u003eA mustard baby wrap or a golden wash cloth makes a genuinely lovely gift too. Easy to style, easy to love.\u003c\/p\u003e\n\n\u003ch2\u003eSoft, Gentle and Built for Every Day\u003c\/h2\u003e\n\u003cp\u003eEvery product here is chosen with real daily use in mind. The muslin cloths are breathable and kind on sensitive skin. The silicone feeding set is designed to grow with your baby. The plush lion is made to be held, chewed and adored.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eBreathable organic muslin and bamboo fabrics\u003c\/li\u003e\n\u003cli\u003eFree from harsh dyes, made for newborn skin\u003c\/li\u003e\n\u003cli\u003eColours that stay warm and true after repeated washing\u003c\/li\u003e\n\u003cli\u003eSizes and sets that make sense for real mum life\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eA Considered Collection for Your Baby's First Years\u003c\/h2\u003e\n\u003cp\u003eWhether you are building a nursery, adding to a gift box or just treating your bub to something lovely, this collection has everything you need in one warm, sunny palette. Shop the full Baby Yellow Collection and bring a little golden light to the everyday.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2025-06-04T17:36:05+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"cape honey"},{"column":"title","relation":"contains","condition":"sundance"},{"column":"title","relation":"contains","condition":"Beach Sand"},{"column":"title","relation":"contains","condition":"Mellow Yellow"},{"column":"title","relation":"contains","condition":"Mustard"},{"column":"title","relation":"contains","condition":"Golden Harvest"},{"column":"title","relation":"contains","condition":"Ricky"}],"published_scope":"global"},{"id":438668361950,"handle":"black-friday-nothing-over-50","title":"Black Friday - Nothing Over $50","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eBlack Friday at Zoe Sage means nothing over $50. Real savings on the baby essentials you actually use, for a limited time only.\u003c\/p\u003e\u003ch2\u003eWhat's in the Sale\u003c\/h2\u003e\u003cp\u003eFrom cosy sleeping bags to sweet little accessories, every single item in this collection is capped at $50. No codes needed. No fine print. Just good products at honest prices.\u003c\/p\u003e\u003ch2\u003eSleep Sorted\u003c\/h2\u003e\u003cp\u003eThe Baby Bamboo Sleeping Bag in Horizon Blue is one of our most-loved pieces. Here's why mums keep coming back for it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2.5 TOG rating, perfect for cooler nights\u003c\/li\u003e\n\u003cli\u003eFits babies from 0 to 18 months\u003c\/li\u003e\n\u003cli\u003eMade from soft bamboo fabric, gentle on sensitive skin\u003c\/li\u003e\n\u003cli\u003eEasy zip for nappy changes in the dark\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eLittle Extras Worth Grabbing\u003c\/h2\u003e\u003cp\u003eOur Baby Bow Knot Headbands are the kind of small thing that makes an outfit. Available in four colours to mix and match.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlush, a soft and classic pick for everyday wear\u003c\/li\u003e\n\u003cli\u003eChambray, cool and understated\u003c\/li\u003e\n\u003cli\u003eMustard, a warm tone that works across all seasons\u003c\/li\u003e\n\u003cli\u003eOlive, earthy and versatile\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThey make great gift add-ons too. Tuck one in with a sleeping bag and you have a thoughtful present sorted.\u003c\/p\u003e\u003ch2\u003eShop Before It's Gone\u003c\/h2\u003e\u003cp\u003eThis sale is live for a limited time only. Stock moves fast during Black Friday, so if something catches your eye, don't wait on it. Once sizes and colours sell out, that's it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll items $50 or under, no exceptions\u003c\/li\u003e\n\u003cli\u003eNo discount code required at checkout\u003c\/li\u003e\n\u003cli\u003ePrices apply while stock lasts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2024-11-12T08:50:05+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50"}],"published_scope":"global"},{"id":406800498910,"handle":"silicone-baby-feeding-sets","title":"Silicone Baby Mealtime Feeding Sets","updated_at":"2026-06-20T03:27:12+10:00","body_html":"\u003cp\u003eA complete \u003cstrong\u003ebaby feeding set\u003c\/strong\u003e makes the leap to solid foods so much smoother. Our 11-piece silicone sets include every piece you need, from first tastes through to confident self-feeding.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Included in Each 11-Piece Set\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003eSuction plate to keep food where it belongs\u003c\/li\u003e\n \u003cli\u003eSuction bowl for soups, porridge, and purees\u003c\/li\u003e\n \u003cli\u003eSoft-tip spoons sized for small mouths\u003c\/li\u003e\n \u003cli\u003eSilicone cup with easy-grip design\u003c\/li\u003e\n \u003cli\u003eBib that catches mess before it hits the floor\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Silicone Works So Well for Baby Feeding\u003c\/h2\u003e\n\u003cp\u003eFood grade silicone is soft against gums, flexible enough to drop without breaking, and completely free from BPA and nasty chemicals. It handles the dishwasher, the freezer, and the chaos of daily mealtimes without complaint. No staining, no warping, no fuss.\u003c\/p\u003e\n\n\u003ch2\u003eColours That Fit Your Home\u003c\/h2\u003e\n\u003cp\u003eEach silicone baby feeding set comes in five carefully chosen tones. Sundance is a warm golden yellow. Rock Blue is calm and cool. Chino is a soft neutral that suits any kitchen. Kokoda brings an earthy green, and Blossom adds a gentle dusty pink. Pick one that feels like you.\u003c\/p\u003e\n\n\u003ch2\u003eDesigned for Real Life with a Baby\u003c\/h2\u003e\n\u003cul\u003e\n \u003cli\u003eSuction bases hold firm on highchair trays\u003c\/li\u003e\n \u003cli\u003eSoft enough that drops and throws do no damage\u003c\/li\u003e\n \u003cli\u003eDishwasher safe top rack for easy cleaning\u003c\/li\u003e\n \u003cli\u003ePieces stack neatly so storage stays organised\u003c\/li\u003e\n \u003cli\u003eSized right from around six months through toddler years\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eA Feeding Set Worth Gifting\u003c\/h2\u003e\n\u003cp\u003eThe full 11-piece set arrives ready to gift. It is one of the most practical baby shower gifts going around, and parents genuinely reach for it every single day. Choose a colour, add it to your cart, and mealtime gets a whole lot easier.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2022-05-18T08:22:33+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Feeding set"}],"published_scope":"global"},{"id":467266666718,"handle":"the-feeding-edit","title":"The Feeding Edit","updated_at":"2026-06-22T21:13:00+10:00","body_html":"\u003cp\u003eThe Feeding Edit brings together everything you need for feeding your baby, from the newborn nursing days through to the glorious chaos of first solids.\u003c\/p\u003e\n\n\u003ch2\u003eFor the Nursing Stage\u003c\/h2\u003e\n\u003cp\u003eBreastfeeding is easier when you have the right basics. Soft, absorbent nursing pads keep you comfortable and dry around the clock. A good feeding cover lets you nurse anywhere, without the juggle.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWashable Bamboo Nursing Pads come in an 8-pack so you always have a fresh pair ready. The Silk colourway is a firm favourite.\u003c\/li\u003e\n\u003cli\u003eThe Multi-Use Nursing and Breastfeeding Cover in Sage Green works as a cover, pram shade, and change mat topper. One piece, lots of uses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFor the Solids Stage\u003c\/h2\u003e\n\u003cp\u003eStarting solids is messy. Good gear makes it manageable. The Silicone Baby Feeding Set 11pc Bundle has everything on the table at once, literally. Bowls, a plate, cutlery, and a cup, all in one easy bundle.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAvailable in Chino, Kokoda, and Rock Blue to suit your style and your kitchen.\u003c\/li\u003e\n\u003cli\u003eSilicone is easy to clean, durable, and safe for little mouths.\u003c\/li\u003e\n\u003cli\u003eThe neutral colour palette means pieces mix and match without clashing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat Makes This Edit Worth Bookmarking\u003c\/h2\u003e\n\u003cp\u003eEvery product here is something Australian mums actually reach for daily. Nothing filler, nothing just for the registry photo.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePractical pieces that work across multiple stages\u003c\/li\u003e\n\u003cli\u003eEasy to clean and built to last past the newborn haze\u003c\/li\u003e\n\u003cli\u003eThoughtful colours that feel grown-up, not garish\u003c\/li\u003e\n\u003cli\u003eSized and designed for real feeding routines, not ideal ones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Shop This Collection\u003c\/h2\u003e\n\u003cp\u003eNew to feeding gear? Start with the nursing pads and a feeding cover if you are breastfeeding. Add the silicone bundle when your baby is approaching four to six months and solids are on the horizon. That covers the essentials without overbuying.\u003c\/p\u003e\n\u003cp\u003eBuying as a gift? The 11pc silicone bundle is a genuinely useful baby shower gift that most mums do not already have.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:21+11:00","sort_order":"best-selling","template_suffix":"the-feeding-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Nursing Pads"},{"column":"title","relation":"contains","condition":"Nursing \u0026 Breastfeeding Cover"},{"column":"title","relation":"contains","condition":"Multi-Use Mama Cover"},{"column":"title","relation":"contains","condition":"Nurselet"},{"column":"title","relation":"contains","condition":"Linen Bandana Dribble Bib"},{"column":"title","relation":"contains","condition":"Silicone Baby Feeding Set"}],"published_scope":"web"},{"id":467266928862,"handle":"the-solids-edit","title":"The Solids Edit","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eStarting solids is a big milestone. It's also the messiest phase of parenting you didn't see coming. Avocado on the ceiling. Sweet potato in places you didn't know existed. Welcome to the fun part.\u003c\/p\u003e\n\u003cp\u003eThis edit brings together everything you need for the solids journey. Silicone feeding sets with suction plates and bowls that actually stay on the table. Silicone bibs that catch what baby drops (and throws). Bento boxes and snack cups for meals on the go. Stainless steel water bottles for when they're ready. IKEA highchair placemats that make cleanup a 30-second job.\u003c\/p\u003e\n\u003cp\u003eEvery product here is BPA-free, dishwasher safe, and designed to survive being hurled off a highchair daily.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Babies starting solids (around 6 months), baby-led weaning families, and parents who want feeding gear that's built to last.\u003c\/p\u003e","published_at":"2026-03-23T10:37:25+11:00","sort_order":"best-selling","template_suffix":"the-solids-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Silicone Baby Feeding Set"},{"column":"title","relation":"contains","condition":"Linen Bandana Dribble Bib"},{"column":"title","relation":"contains","condition":"Silicone Water Bottle"},{"column":"title","relation":"contains","condition":"Silicone Bento Lunch Box"},{"column":"title","relation":"contains","condition":"Highchair Silicone Placemat"},{"column":"title","relation":"contains","condition":"Muslin Burp Cloths"}],"published_scope":"web"},{"id":1125378293982,"handle":"wholesale-eligible","title":"Wholesale Eligible","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eWholesale eligible products from Zoe Sage, curated for stockists looking to bring quality baby and maternity essentials to their customers. Every item in this collection is available at wholesale pricing for approved retail partners.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Available\u003c\/h2\u003e\n\u003cp\u003eThis collection covers the everyday essentials that parents actually reach for. From feeding and nursing through to bath time and beyond, these are the products that earn repeat customers.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby Brush and Comb Set, 3pc\u003c\/strong\u003e - Gentle bristles designed for newborn scalps. A nursery staple that sells itself.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-in-1 Multi-Use Nursing Cover, Mama Cover\u003c\/strong\u003e - One cover, five uses. Works as a nursing cover, car seat cover, shopping trolley cover, pram cover, and infinity scarf.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Muslin Burp Cloths, Dusty Dunes 5 Pack\u003c\/strong\u003e - Soft, absorbent, and sized generously. Mums buy these in multiples.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Bamboo Nursing Pads, Silk, 8pk\u003c\/strong\u003e - Reusable nursing pads with a smooth bamboo-silk feel. A strong seller for eco-conscious customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone Baby Feeding Set, 11pc Bundle, Chino\u003c\/strong\u003e - A complete set covering all the feeding basics. High perceived value makes this an easy gift purchase.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Stock Zoe Sage\u003c\/h2\u003e\n\u003cp\u003eThese products are built around real parenting needs. Practical, well-designed, and presented in packaging that looks good on shelf and online.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eConsistent quality across every batch\u003c\/li\u003e\n\u003cli\u003eNeutral, contemporary colourways that suit a wide range of store aesthetics\u003c\/li\u003e\n\u003cli\u003eProducts that encourage repeat purchases and word-of-mouth referrals\u003c\/li\u003e\n\u003cli\u003eSuitable for independent boutiques, gift stores, and maternity retailers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow Wholesale Works\u003c\/h2\u003e\n\u003cp\u003eWholesale pricing is applied automatically for approved accounts. If you are not yet approved, reach out through the wholesale enquiry form to get started. Orders are fulfilled and shipped from Australia, keeping lead times tight for local stockists.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMinimum order quantities apply per product\u003c\/li\u003e\n\u003cli\u003ePricing and terms confirmed at account approval\u003c\/li\u003e\n\u003cli\u003eNew lines added to this collection as they become available\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-05-12T11:49:15+10:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wholesale-eligible"}],"published_scope":"web"}]
["Amazon","wholesale-eligible"]
Free Shipping On NZ Orders $150+
🛒 Same Day Dispatch On Orders Before 2PM* Mon-Fri
🎁 Free Pram Bag Caddy On Orders $130+ (Valued at $34)
We've bundled your favourite Zoe Sage essentials for Baby's Feeding time!
The best solution to introduce your little one to new foods.
100% high-quality food grade silicone, free from BPA, Phthalates, Lead, PVC and any other nasties! Optimal for food contact, it is bacteria resistant and allergy-friendly which makes them extra hygienic.
Survive the "chuck-it-on-the-floor" stage with one of our silicon mealtime feeding sets.
The built-in suction base on the bowl and plate securely adheres them to any smooth surface — from highchair trays to the dining table. Divided sections mean your little won't have to "chase" food around the plate with the spoon.
Each set includes:
Easy clean bib with pocket and adjustable neck strap.
3 compartment divided plate with suction bottom.
3-in-1 Cup (open, sippy and snack cup)
Bowl with Large Suction Base
2 types of cutlery that adapt to the needs of a growing toddler's eating skills
Shipping:
Ships from our Australian warehouse, same or next business day (Mon to Fri).
Free shipping on New Zealand orders over $150. A flat rate of $15 applies under $150.
Most New Zealand orders arrive within 1 to 2 weeks, tracked the whole way.
• Avoid prolonged exposure to sunlight and water to prevent color fading.
• The set is microwave and dishwasher safe.
• Clean by wiping with a damp cloth, rinsing under running water, and washing with dishes or in the dishwasher.
• Avoid abrasive scourers. Be cautious when washing near sharp objects like knives; while silicone is strong, it's not invincible.
• Suction works best on smooth, flat surfaces.
• For optimal suction, slightly dampen the bowl's base and the surface with a damp cloth. Press from the inside of the bowl outward to ensure full contact without air pockets.
Details
We've bundled your favourite Zoe Sage essentials for Baby's Feeding time!
The best solution to introduce your little one to new foods.
100% high-quality food grade silicone, free from BPA, Phthalates, Lead, PVC and any other nasties! Optimal for food contact, it is bacteria resistant and allergy-friendly which makes them extra hygienic.
Survive the "chuck-it-on-the-floor" stage with one of our silicon mealtime feeding sets.
The built-in suction base on the bowl and plate securely adheres them to any smooth surface — from highchair trays to the dining table. Divided sections mean your little won't have to "chase" food around the plate with the spoon.
Each set includes:
Easy clean bib with pocket and adjustable neck strap.
3 compartment divided plate with suction bottom.
3-in-1 Cup (open, sippy and snack cup)
Bowl with Large Suction Base
2 types of cutlery that adapt to the needs of a growing toddler's eating skills
Shipping & Returns
Shipping:
Ships from our Australian warehouse, same or next business day (Mon to Fri).
Free shipping on New Zealand orders over $150. A flat rate of $15 applies under $150.
Most New Zealand orders arrive within 1 to 2 weeks, tracked the whole way.
Care
• Avoid prolonged exposure to sunlight and water to prevent color fading.
• The set is microwave and dishwasher safe.
• Clean by wiping with a damp cloth, rinsing under running water, and washing with dishes or in the dishwasher.
• Avoid abrasive scourers. Be cautious when washing near sharp objects like knives; while silicone is strong, it's not invincible.
• Suction works best on smooth, flat surfaces.
• For optimal suction, slightly dampen the bowl's base and the surface with a damp cloth. Press from the inside of the bowl outward to ensure full contact without air pockets.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
