[{"id":445992960222,"handle":"baby-blue-colour-collection","title":"Baby Blue Colour Collection","updated_at":"2026-06-24T03:05:25+10:00","body_html":"\u003cp\u003eThe Blue Zoe collection brings together our most-loved baby blue pieces, from feeding to sleep, in soft, coordinating tones that suit every routine.\u003c\/p\u003e\n\n\u003ch2\u003eA Palette That Works Hard Every Day\u003c\/h2\u003e\n\u003cp\u003eBlue is calming, timeless and easy to mix. These pieces move through nappy changes, feed times and nap times without skipping a beat. Everything here is chosen for real daily use, not just good looks.\u003c\/p\u003e\n\n\u003ch2\u003eWhat Is Included in the Baby Blue Collection\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSilicone Baby Feeding Set 11pc Bundle in Rock Blue. A complete mealtime kit with plates, bowls, cutlery and more, all in one go.\u003c\/li\u003e\n\u003cli\u003eCotton Classic Knit Baby Blanket in Baby Blue. A soft, breathable layer for pram rides, tummy time and cuddles on the couch.\u003c\/li\u003e\n\u003cli\u003eBamboo Baby Sleeping Bag 0 to 18 Months 1.0 TOG in Horizon Blue. Gentle on sensitive skin, easy to zip, and sized to last through the early months.\u003c\/li\u003e\n\u003cli\u003eMulti-Use Nursing and Breastfeeding Cover in Billy Blue. Doubles as a pram cover and shopping trolley liner. One item, many uses.\u003c\/li\u003e\n\u003cli\u003eLinen Bandana Dribble Bib in Blue. Lightweight, absorbent and trim enough to stay on without irritating little necks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Mums Keep Coming Back to Blue\u003c\/h2\u003e\n\u003cp\u003eBlue tones are endlessly practical. They hide minor stains well, photograph beautifully and never feel overdone. Whether you are building a capsule wardrobe for your baby or gifting a new mum, this collection makes it simple to choose pieces that all work together.\u003c\/p\u003e\n\n\u003ch2\u003eGreat as a Gift\u003c\/h2\u003e\n\u003cp\u003eStruggling to find a baby shower gift that feels considered? Pick two or three pieces from this collection and you already have a coordinated set. The silicone feeding bundle and a knit blanket together make a gift that covers the first year of firsts.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2025-05-12T10:36:06+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"blue"},{"column":"title","relation":"contains","condition":"sea glass"},{"column":"title","relation":"contains","condition":"submarine"}],"published_scope":"global"},{"id":438668591326,"handle":"black-friday-nothing-over-100","title":"Black Friday - Nothing Over $100","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eBlack Friday at Zoe Sage means nothing over $100. Every single product. Real prices on the baby and maternity essentials you actually need.\u003c\/p\u003e\u003ch2\u003eWhat's Included\u003c\/h2\u003e\u003cp\u003eThis sale covers our most-loved pieces across nursing, bath time, sleep, and accessories. Stock is limited and these prices won't last.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e5-in-1 Multi-Use Nursing Cover, because one cover should do it all\u003c\/li\u003e\n\u003cli\u003eBaby Bath Bundle, everything you need for a calm, safe bath routine\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Set in Lilac, a gorgeous gift or everyday essential\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Set in Merino, soft, breathable, and built to last\u003c\/li\u003e\n\u003cli\u003eBaby Bow Knot Headband in Blush, a sweet little finishing touch\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Shop Now\u003c\/h2\u003e\u003cp\u003eThese are not clearance items. This is our full collection at Black Friday prices. Everything is under $100, no codes needed, no minimums required.\u003c\/p\u003e\u003cp\u003ePerfect timing to stock up on gifts. Baby showers, newborn arrivals, Christmas, all covered in one shop.\u003c\/p\u003e\u003ch2\u003eBuilt for Australian Families\u003c\/h2\u003e\u003cp\u003eEvery product is chosen with real mums in mind. Practical, beautiful, and made to handle the mess and magic of early parenthood.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNursing covers that work for breastfeeding and beyond\u003c\/li\u003e\n\u003cli\u003eSoft merino and cotton blends gentle on newborn skin\u003c\/li\u003e\n\u003cli\u003eBath bundles that take the guesswork out of bath time\u003c\/li\u003e\n\u003cli\u003eAccessories that make the sweetest gifts\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow Long Does the Sale Last\u003c\/h2\u003e\u003cp\u003eBlack Friday stock moves fast. Once sizes and styles sell out, they are gone. No rain checks, no restocks during the sale period.\u003c\/p\u003e\u003cp\u003eAdd to cart now and check out when you are ready. Your cart holds your picks while stock lasts.\u003c\/p\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2024-11-12T08:55:54+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"100"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":438668361950,"handle":"black-friday-nothing-over-50","title":"Black Friday - Nothing Over $50","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eBlack Friday at Zoe Sage means nothing over $50. Real savings on the baby essentials you actually use, for a limited time only.\u003c\/p\u003e\u003ch2\u003eWhat's in the Sale\u003c\/h2\u003e\u003cp\u003eFrom cosy sleeping bags to sweet little accessories, every single item in this collection is capped at $50. No codes needed. No fine print. Just good products at honest prices.\u003c\/p\u003e\u003ch2\u003eSleep Sorted\u003c\/h2\u003e\u003cp\u003eThe Baby Bamboo Sleeping Bag in Horizon Blue is one of our most-loved pieces. Here's why mums keep coming back for it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2.5 TOG rating, perfect for cooler nights\u003c\/li\u003e\n\u003cli\u003eFits babies from 0 to 18 months\u003c\/li\u003e\n\u003cli\u003eMade from soft bamboo fabric, gentle on sensitive skin\u003c\/li\u003e\n\u003cli\u003eEasy zip for nappy changes in the dark\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eLittle Extras Worth Grabbing\u003c\/h2\u003e\u003cp\u003eOur Baby Bow Knot Headbands are the kind of small thing that makes an outfit. Available in four colours to mix and match.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlush, a soft and classic pick for everyday wear\u003c\/li\u003e\n\u003cli\u003eChambray, cool and understated\u003c\/li\u003e\n\u003cli\u003eMustard, a warm tone that works across all seasons\u003c\/li\u003e\n\u003cli\u003eOlive, earthy and versatile\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThey make great gift add-ons too. Tuck one in with a sleeping bag and you have a thoughtful present sorted.\u003c\/p\u003e\u003ch2\u003eShop Before It's Gone\u003c\/h2\u003e\u003cp\u003eThis sale is live for a limited time only. Stock moves fast during Black Friday, so if something catches your eye, don't wait on it. Once sizes and colours sell out, that's it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll items $50 or under, no exceptions\u003c\/li\u003e\n\u003cli\u003eNo discount code required at checkout\u003c\/li\u003e\n\u003cli\u003ePrices apply while stock lasts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2024-11-12T08:50:05+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50"}],"published_scope":"global"},{"id":456884322526,"handle":"gots-certified-baby-products-australia","title":"GOTS Certified Organic Baby Products Australia","updated_at":"2026-06-24T03:07:56+10:00","body_html":"\u003cp\u003eGOTS certified organic baby products meet the world's strictest standard for organic textiles. Every piece in this collection is independently verified, from fibre to finished product.\u003c\/p\u003e\u003ch2\u003eWhat GOTS Certification Actually Means\u003c\/h2\u003e\u003cp\u003eGOTS stands for Global Organic Textile Standard. It covers the entire supply chain, not just the raw material. That means the farming, processing, dyeing, and manufacturing all meet certified organic and ethical requirements.\u003c\/p\u003e\u003cp\u003eFor your baby, that translates to fewer synthetic chemicals against their skin. For you, it means confidence in every wash, every feed, every nap.\u003c\/p\u003e\u003ch2\u003eWhat You Will Find in This Collection\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eMulti-use nursing and mama covers in organic fabrics\u003c\/li\u003e\n\u003cli\u003eBamboo baby wash cloths, gentle enough for newborn skin\u003c\/li\u003e\n\u003cli\u003eEveryday essentials designed to work hard through the early months\u003c\/li\u003e\n\u003cli\u003eProducts that hold up to repeated washing without losing softness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBuilt for Real Baby Life\u003c\/h2\u003e\u003cp\u003eThe 5-in-1 Mama Cover is one of the most practical pieces in the range. Use it as a nursing cover, car seat cover, pram cover, shopping trolley liner, or swaddle. It folds small enough to live in your nappy bag permanently.\u003c\/p\u003e\u003cp\u003eThe Bamboo Baby Wash Cloths come in a six-pack for good reason. You will go through them quickly. Soft, absorbent, and sized right for little faces and folds.\u003c\/p\u003e\u003ch2\u003eWhy Organic Matters More in Baby Products\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBaby skin is thinner and absorbs more than adult skin\u003c\/li\u003e\n\u003cli\u003eNewborns spend most of their time in direct contact with fabric\u003c\/li\u003e\n\u003cli\u003eConventional textiles can carry residual pesticides and chemical finishes\u003c\/li\u003e\n\u003cli\u003eGOTS certified products are tested and traceable at every stage\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePractical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGOTS certification independently verified, not self-declared\u003c\/li\u003e\n\u003cli\u003eSuitable from newborn\u003c\/li\u003e\n\u003cli\u003eDesigned and curated in Australia for Australian conditions\u003c\/li\u003e\n\u003cli\u003eWorks for gifting or stocking up before baby arrives\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2025-10-07T22:16:18+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"wash cloth"},{"column":"title","relation":"contains","condition":"burp cloth"},{"column":"title","relation":"contains","condition":"muslin swaddle wrap"},{"column":"title","relation":"contains","condition":"mama cover"}],"published_scope":"global"},{"id":415909150942,"handle":"organic-muslin-swaddles","title":"Organic Muslin Swaddle Wraps","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eOrganic muslin wraps that are soft, breathable and ready for every stage of newborn life. Made from 100% GOTS certified organic cotton, these wraps are gentle on sensitive skin from day one.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Organic Cotton Matters\u003c\/h2\u003e\n\u003cp\u003eConventional cotton is one of the most heavily treated crops in the world. GOTS certified organic cotton skips the harsh chemicals, so what touches your baby's skin is clean, traceable and kind. Softer with every wash, too.\u003c\/p\u003e\n\n\u003ch2\u003eOne Wrap, Many Uses\u003c\/h2\u003e\n\u003cp\u003eA good muslin baby blanket does a lot more than swaddle. Use yours as:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA swaddle wrap for settling a newborn\u003c\/li\u003e\n\u003cli\u003eA lightweight pram blanket on warmer days\u003c\/li\u003e\n\u003cli\u003eA nursing cover when you are out and about\u003c\/li\u003e\n\u003cli\u003eA burp cloth or change mat layer\u003c\/li\u003e\n\u003cli\u003eA sun shade over the pram hood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe open weave lets air circulate, so your baby stays comfortable without overheating.\u003c\/p\u003e\n\n\u003ch2\u003eDesigns Inspired by the Australian Bush\u003c\/h2\u003e\n\u003cp\u003eEach organic baby swaddle in this collection draws from native Australian botanicals. Blue Gum Leaf, Gumnut Blossoms, Sage Green, Sunset and a soft Oat neutral. Prints that feel at home in an Australian nursery without being loud or fussy.\u003c\/p\u003e\n\u003cp\u003eThey also make a genuinely beautiful baby shower gift, especially when gifted as a set.\u003c\/p\u003e\n\n\u003ch2\u003ePractical Details Worth Knowing\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100% GOTS certified organic cotton muslin\u003c\/li\u003e\n\u003cli\u003ePre-washed for softness straight out of the packet\u003c\/li\u003e\n\u003cli\u003eGets softer with every machine wash\u003c\/li\u003e\n\u003cli\u003eGenerous size suitable from newborn through to toddler\u003c\/li\u003e\n\u003cli\u003eLightweight enough for Australian summers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Care for Your Muslin Wrap\u003c\/h2\u003e\n\u003cp\u003eMachine wash warm, tumble dry low or line dry in the shade. Avoid bleach and fabric softener. The muslin weave actually improves with regular washing, so the more you use it, the better it gets.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2022-11-27T07:17:24+11:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"OFB"}],"published_scope":"global"},{"id":415966003422,"handle":"all-products","title":"Shop All Zoe Sage Products – Baby, Nursery \u0026 Parenting Essentials","updated_at":"2026-06-24T08:38:47+10:00","body_html":"\u003cp\u003eBrowse all Zoe Sage products and find baby, nursery and parenting essentials designed to make life a little easier. From the newborn days through to toddler life, everything here is built for real families.\u003c\/p\u003e\n\n\u003ch2\u003eGear Up for Every Stage\u003c\/h2\u003e\n\u003cp\u003eWhether you're expecting or already in the thick of it, this collection covers the must-haves. Soft accessories, practical nursing covers, cosy blankets and more. All in one place.\u003c\/p\u003e\n\n\u003ch2\u003eTop Picks Right Now\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e5-in-1 Multi-Use Nursing Cover. Works as a cover, wrap, scarf, capsule cover and change mat cover. One piece that does it all.\u003c\/li\u003e\n\u003cli\u003eBaby Bath Bundle. Everything you need for bath time in a single set. Simple, gentle and ready to go.\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Sets. Available in Lilac and Merino. Soft enough for newborn skin and beautiful enough to gift.\u003c\/li\u003e\n\u003cli\u003eBaby Bow Knot Headband in Blush. A sweet finishing touch for any outfit. Stretchy and comfortable for little heads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBaby Clothing and Accessories\u003c\/h2\u003e\n\u003cp\u003eThe small things matter. Soft headbands, topknots and blanket sets that are gentle on delicate skin. Easy to mix, match and layer.\u003c\/p\u003e\n\n\u003ch2\u003eNursery and Bath Essentials\u003c\/h2\u003e\n\u003cp\u003eA calm nursery and a smooth bath routine make a big difference. Stock up on the basics so you're always prepared, not scrambling.\u003c\/p\u003e\n\n\u003ch2\u003eFeeding and Nursing\u003c\/h2\u003e\n\u003cp\u003eNursing in public doesn't have to be stressful. The right cover gives you comfort and confidence wherever you are.\u003c\/p\u003e\n\n\u003ch2\u003eGift Ideas for New Mums and Babies\u003c\/h2\u003e\n\u003cp\u003eStuck on what to buy? Blanket and topknot sets make a gorgeous gift. So does the bath bundle. Practical, beautiful and something a new mum will actually use.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eSuitable from newborn\u003c\/li\u003e\n\u003cli\u003eThoughtfully designed for Australian families\u003c\/li\u003e\n\u003cli\u003eSoft, quality materials throughout\u003c\/li\u003e\n\u003cli\u003eGreat for gifting or treating yourself\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2022-11-29T11:10:58+11:00","sort_order":"alpha-asc","template_suffix":"all","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"wrapping"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"5 in 1 Multi-Use Mama Cover"},{"column":"title","relation":"not_contains","condition":"Free Gift"}],"published_scope":"global"},{"id":467266732254,"handle":"the-hospital-bag-edit","title":"The Hospital Bag Edit","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eThe hospital bag edit that covers what you actually need, nothing more. Pack it once, pack it right, and focus on the big day.\u003c\/p\u003e\n\n\u003ch2\u003eWhat to Pack for Baby\u003c\/h2\u003e\n\u003cp\u003eNewborns need less than you think. These are the pieces worth having in that bag from the first moment.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStretchy swaddle wraps in Sage Green and Oat, soft enough for brand new skin and easy to use when you're running on zero sleep\u003c\/li\u003e\n\u003cli\u003eOrganic muslin wash cloths, gentle on a newborn's face and handy for every little mess in those first hours\u003c\/li\u003e\n\u003cli\u003eA couple of spare outfits for the trip home\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat to Pack for You\u003c\/h2\u003e\n\u003cp\u003eYour comfort matters too. Don't leave home without these.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWashable bamboo nursing pads to manage leaks from the very first feeds\u003c\/li\u003e\n\u003cli\u003eComfortable, loose clothing you can actually feed in\u003c\/li\u003e\n\u003cli\u003eSnacks, a water bottle, and your phone charger\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy These Products\u003c\/h2\u003e\n\u003cp\u003eEvery item in this edit is chosen for a reason. The bamboo nursing pads are washable and reusable, so no last-minute pharmacy runs. The muslin wash cloths come in a five pack because you will use all of them. The stretchy swaddle wraps are forgiving for tired hands learning to swaddle at 3am.\u003c\/p\u003e\n\u003cp\u003eSoft colours, practical materials, and nothing that needs a manual to figure out. That is what this edit is built around.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use This Collection\u003c\/h2\u003e\n\u003cp\u003eWork through the list before 36 weeks. Wash the swaddles and wash cloths before you pack them. Keep the bag by the door so you are not hunting for it when contractions start.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWash everything in warm water before first use\u003c\/li\u003e\n\u003cli\u003ePack two swaddles, messes happen\u003c\/li\u003e\n\u003cli\u003eTuck a few wash cloths in an easy-to-reach pocket\u003c\/li\u003e\n\u003cli\u003eAdd nursing pads to your own bag, not the baby bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:22+11:00","sort_order":"best-selling","template_suffix":"the-hospital-bag-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Nursing Pads"},{"column":"title","relation":"contains","condition":"Nursing \u0026 Breastfeeding Cover"},{"column":"title","relation":"contains","condition":"Multi-Use Mama Cover"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Zip Growsuit Romper"},{"column":"title","relation":"contains","condition":"Baby Wash Cloths"}],"published_scope":"web"},{"id":467266830558,"handle":"the-newborn-clothing-edit","title":"The Newborn Clothing Edit","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eThe Newborn Clothing Edit keeps things simple. Soft, practical pieces that work hard from day one.\u003c\/p\u003e\n\n\u003ch2\u003eSwaddles That Actually Stay Done Up\u003c\/h2\u003e\n\u003cp\u003eSwaddling is one of the best tools you have in those early weeks. A good swaddle helps newborns feel secure, sleep longer, and settle faster. These wraps are designed to make that easy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStretchy Baby Swaddle Wraps in Sage Green, Oat, and Sunset stretch with your baby's movements without coming undone\u003c\/li\u003e\n\u003cli\u003eOrganic Cotton Muslin Swaddle Wraps in Sage Green and Oat are lightweight and breathable, ideal for warmer months or layering\u003c\/li\u003e\n\u003cli\u003eBoth styles are gentle on newborn skin and get softer with every wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat to Look for in Newborn Clothing\u003c\/h2\u003e\n\u003cp\u003eNew babies go through a lot of outfits. Spit-ups, nappy explosions, bath time. You need pieces that wash well and are quick to get on and off. Here's what matters most.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFabric first. Soft, breathable materials like organic cotton and muslin sit gently against sensitive skin\u003c\/li\u003e\n\u003cli\u003eEasy access. Zip, snap, or stretchy openings make nappy changes far less stressful at 3am\u003c\/li\u003e\n\u003cli\u003eAccurate sizing. Newborn sizing varies a lot between brands, so check the size guides before you order\u003c\/li\u003e\n\u003cli\u003eNeutral colours and simple designs mean pieces mix and match without effort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow Many Newborn Clothes Do You Actually Need?\u003c\/h2\u003e\n\u003cp\u003eLess than you think. A small, well-chosen wardrobe beats a mountain of outfits your baby outgrows before wearing. Aim for five to seven everyday pieces you can rotate, wash, and repeat. Focus on swaddles, onesies, and rompers in sizes newborn through to three months.\u003c\/p\u003e\n\n\u003ch2\u003eBuilt for the Fourth Trimester\u003c\/h2\u003e\n\u003cp\u003eThe first twelve weeks are full on. The best newborn clothing gets out of your way. Easy to put on, easy to take off, easy to clean. That's what this edit is built around.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSwaddle wraps double as pram covers and nursing covers\u003c\/li\u003e\n\u003cli\u003eNeutral tones work for any baby and photograph beautifully\u003c\/li\u003e\n\u003cli\u003ePieces are chosen to last through the wash, not just look good on a hanger\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:23+11:00","sort_order":"best-selling","template_suffix":"the-newborn-clothing-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Zip Growsuit Romper"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Merino Wool Newborn Cocoon"},{"column":"title","relation":"contains","condition":"Linen Bandana Dribble Bib"},{"column":"title","relation":"contains","condition":"Top Knot Headband"},{"column":"title","relation":"contains","condition":"Bow Knot Headband"},{"column":"title","relation":"contains","condition":"Knitted Oversized Topknot"}],"published_scope":"web"},{"id":467266863326,"handle":"the-out-and-about-edit","title":"The Out \u0026 About Edit","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eThe Out \u0026amp; About Edit is your shortlist of baby essentials built for real life outside the house. Carriers, swaddles, and sleep tools that actually travel well.\u003c\/p\u003e\n\n\u003ch2\u003eMade for Wherever the Day Takes You\u003c\/h2\u003e\n\u003cp\u003eGetting out the door with a baby is a skill. The right gear makes it faster, lighter, and a whole lot less stressful. These picks are chosen for parents who move.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Inside the Edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Cotton Muslin Swaddle Wraps\u003c\/strong\u003e in Sage Green, Oat, and Sunset. Breathable, soft, and endlessly useful. Use them as a swaddle, a pram cover, a nursing wrap, or a change mat layer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable Baby White Noise Machine and Night Light\u003c\/strong\u003e. Compact enough for your nappy bag. Helps your baby settle in unfamiliar places, whether that's a cafe, a car, or a friend's house.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Standard Wrap Baby Carrier in Sage Green\u003c\/strong\u003e. Keeps your baby close while your hands stay free. Great for errands, walks, and the witching hour when nothing else works.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy These Products\u003c\/h2\u003e\n\u003cp\u003eEvery item in this edit earns its place in your bag. Nothing bulky. Nothing fussy. These are the things you'll actually reach for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight and packable for life on the go\u003c\/li\u003e\n\u003cli\u003eOrganic cotton options that are gentle on newborn skin\u003c\/li\u003e\n\u003cli\u003eNeutral colours that mix, match, and go with everything\u003c\/li\u003e\n\u003cli\u003eProducts that multitask so you carry less\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFor Mums, Dads, and Anyone Doing the School Run\u003c\/h2\u003e\n\u003cp\u003eThis edit works for solo outings, family days out, and everything in between. The swaddle wraps are a particular favourite. Mums use them for feeds on the go. Dads use them as a quick burp cloth. Grandparents borrow them and never give them back.\u003c\/p\u003e\n\u003cp\u003eThe white noise machine is small but mighty. Pop it on the pram or clip it to a car seat. It signals sleep time no matter where you are, which means more settled naps and fewer overtired meltdowns in the car park.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:24+11:00","sort_order":"best-selling","template_suffix":"the-out-about-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Boba"},{"column":"title","relation":"contains","condition":"Nappy Change Clutch"},{"column":"title","relation":"contains","condition":"Pram Bag"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"White Noise Machine"}],"published_scope":"web"},{"id":467266797790,"handle":"the-sleep-edit","title":"The Sleep Edit","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eGood sleep starts with the right setup. And when we say \"good sleep,\" we mean the kind where baby does three hours straight and you feel like you've conquered Everest.\u003c\/p\u003e\n\u003cp\u003eThis edit covers the sleep essentials trusted by Australian parents. Stretchy and muslin swaddles for the newborn weeks. Sleeping bags and sleep sacks for when baby graduates from the swaddle. Merino wool cocoons for cooler months. White noise machines and \u003ca href=\"\/collections\/nursery-night-lights-australia\"\u003enight lights\u003c\/a\u003e to create the perfect sleep environment. Waterproof cot sheets for the inevitable overnight surprises.\u003c\/p\u003e\n\u003cp\u003eEvery product here is chosen for safety, comfort and the kind of reliability you need when you're operating on two hours of sleep.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Newborns to 24 months, parents struggling with sleep, and anyone building a bedtime routine that works.\u003c\/p\u003e","published_at":"2026-03-23T10:37:23+11:00","sort_order":"best-selling","template_suffix":"the-sleep-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Sleeping Bag"},{"column":"title","relation":"contains","condition":"Sleep Bag"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Merino Wool Newborn Cocoon"},{"column":"title","relation":"contains","condition":"Night Light"},{"column":"title","relation":"contains","condition":"White Noise Machine"},{"column":"title","relation":"contains","condition":"Fitted Cot Sheet"},{"column":"title","relation":"contains","condition":"Cloud Bubble Baby Blanket"},{"column":"title","relation":"contains","condition":"Cotton Classic Knit Baby Blanket"}],"published_scope":"web"},{"id":1125378293982,"handle":"wholesale-eligible","title":"Wholesale Eligible","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eWholesale eligible products from Zoe Sage, curated for stockists looking to bring quality baby and maternity essentials to their customers. Every item in this collection is available at wholesale pricing for approved retail partners.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Available\u003c\/h2\u003e\n\u003cp\u003eThis collection covers the everyday essentials that parents actually reach for. From feeding and nursing through to bath time and beyond, these are the products that earn repeat customers.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby Brush and Comb Set, 3pc\u003c\/strong\u003e - Gentle bristles designed for newborn scalps. A nursery staple that sells itself.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-in-1 Multi-Use Nursing Cover, Mama Cover\u003c\/strong\u003e - One cover, five uses. Works as a nursing cover, car seat cover, shopping trolley cover, pram cover, and infinity scarf.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Muslin Burp Cloths, Dusty Dunes 5 Pack\u003c\/strong\u003e - Soft, absorbent, and sized generously. Mums buy these in multiples.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Bamboo Nursing Pads, Silk, 8pk\u003c\/strong\u003e - Reusable nursing pads with a smooth bamboo-silk feel. A strong seller for eco-conscious customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone Baby Feeding Set, 11pc Bundle, Chino\u003c\/strong\u003e - A complete set covering all the feeding basics. High perceived value makes this an easy gift purchase.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Stock Zoe Sage\u003c\/h2\u003e\n\u003cp\u003eThese products are built around real parenting needs. Practical, well-designed, and presented in packaging that looks good on shelf and online.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eConsistent quality across every batch\u003c\/li\u003e\n\u003cli\u003eNeutral, contemporary colourways that suit a wide range of store aesthetics\u003c\/li\u003e\n\u003cli\u003eProducts that encourage repeat purchases and word-of-mouth referrals\u003c\/li\u003e\n\u003cli\u003eSuitable for independent boutiques, gift stores, and maternity retailers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow Wholesale Works\u003c\/h2\u003e\n\u003cp\u003eWholesale pricing is applied automatically for approved accounts. If you are not yet approved, reach out through the wholesale enquiry form to get started. Orders are fulfilled and shipped from Australia, keeping lead times tight for local stockists.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMinimum order quantities apply per product\u003c\/li\u003e\n\u003cli\u003ePricing and terms confirmed at account approval\u003c\/li\u003e\n\u003cli\u003eNew lines added to this collection as they become available\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-05-12T11:49:15+10:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wholesale-eligible"}],"published_scope":"web"},{"id":419487023326,"handle":"core-collection","title":"Zoe Sage Core Collection – Baby Essentials for Every Day","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003ch2\u003eDiscover Our Core Collection\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eZoe Sage Core Collection\u003c\/strong\u003e brings together all our essential baby products in one place. From cozy \u003cstrong\u003esleepwear and blankets\u003c\/strong\u003e to \u003cstrong\u003ecarriers, wraps, and bento boxes\u003c\/strong\u003e, every item is designed with comfort, safety, and style in mind.\u003c\/p\u003e\n\n\u003ch2\u003eQuality Products for Everyday Parenting\u003c\/h2\u003e\n\u003cp\u003eEach product in our core collection is carefully crafted from \u003cstrong\u003epremium, baby-friendly materials\u003c\/strong\u003e to make everyday life simpler and more enjoyable. Perfect for school, daycare, travel, or relaxing at home, our items are practical, durable, and parent-approved.\u003c\/p\u003e\n\n\u003ch2\u003eEverything You Need for Your Little One\u003c\/h2\u003e\n\u003cp\u003eWhether you’re shopping for \u003cstrong\u003efeeding, sleep, play, or babywearing\u003c\/strong\u003e, the Core Collection has it all. Browse our range today to find essentials that make parenting easier and keep your child happy, comfortable, and safe.\u003c\/p\u003e\n\n\u003ch2\u003eShop the Zoe Sage Core Collection\u003c\/h2\u003e\n\u003cp\u003eExplore our \u003cstrong\u003eCore Collection\u003c\/strong\u003e now and discover the full range of high-quality baby products that you and your little one will love.\u003c\/p\u003e","published_at":"2023-08-12T13:48:18+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"is_price_reduced","relation":"is_not_set","condition":""},{"column":"title","relation":"not_contains","condition":"voucher"},{"column":"title","relation":"not_contains","condition":"discount"},{"column":"title","relation":"not_contains","condition":"shipping"},{"column":"title","relation":"not_contains","condition":"gift box"},{"column":"title","relation":"not_contains","condition":"Free Gift"}],"published_scope":"global"}]
["Amazon","wholesale-eligible"]
Free Shipping On NZ Orders $150+
🛒 Same Day Dispatch On Orders Before 2PM* Mon-Fri
🎁 Free Pram Bag Caddy On Orders $130+ (Valued at $34)
Wrap your little one in comfort with our luxuriously soft Organic Cotton Muslin Baby Swaddle. Made from 100% organic cotton, this breathable and lightweight fabric is gentle on delicate skin while keeping your baby cozy without overheating.
Perfect for every stage of babyhood, this versatile swaddle doubles as a lightweight blanket, pram cover, nursing shield, change mat, or comforter, making it an everyday essential for parents.
Generously sized and pre-washed for softness, it stays beautifully smooth wash after wash—practical, sustainable, and the perfect gift for any new mum or bub.
Features:
Generous size: 120cm x 120cm
Multi-use: Swaddle, blanket, pram cover, comforter, nursing shield & more
Lightweight & breathable: Ideal for all seasons
Pre-washed softness: Gets softer with every wash
Gentle on skin: Made from 100% GOTS-certified organic cotton muslin
Care Instructions:
Gentle machine wash with similar colours. Do not bleach or tumble dry. Warm iron on reverse if needed.
Fabric: GOTS Certified Organic Cotton CU 851430
This garment is GOTS Certified ( CU 851430).
GOTS Certification ensures it is organic from seed to the final garment you put on your baby. It meets the highest standards of environmental and social responsibility.
The entire supply chain follows strict GOTS standards (CU 851430) and no harmful chemicals or heavy metals are used.
Our employees are paid fairly and work in an environment with no child labour and free from discrimination.
All of our packaging minimizes plastic where possible and is made with recycled card stock.
Shipping:
Ships from our Australian warehouse, same or next business day (Mon to Fri).
Free shipping on New Zealand orders over $150. A flat rate of $15 applies under $150.
Most New Zealand orders arrive within 1 to 2 weeks, tracked the whole way.
Wrap your little one in comfort with our luxuriously soft Organic Cotton Muslin Baby Swaddle. Made from 100% organic cotton, this breathable and lightweight fabric is gentle on delicate skin while keeping your baby cozy without overheating.
Perfect for every stage of babyhood, this versatile swaddle doubles as a lightweight blanket, pram cover, nursing shield, change mat, or comforter, making it an everyday essential for parents.
Generously sized and pre-washed for softness, it stays beautifully smooth wash after wash—practical, sustainable, and the perfect gift for any new mum or bub.
Features:
Generous size: 120cm x 120cm
Multi-use: Swaddle, blanket, pram cover, comforter, nursing shield & more
Lightweight & breathable: Ideal for all seasons
Pre-washed softness: Gets softer with every wash
Gentle on skin: Made from 100% GOTS-certified organic cotton muslin
Care Instructions:
Gentle machine wash with similar colours. Do not bleach or tumble dry. Warm iron on reverse if needed.
Sustainability
Fabric: GOTS Certified Organic Cotton CU 851430
This garment is GOTS Certified ( CU 851430).
GOTS Certification ensures it is organic from seed to the final garment you put on your baby. It meets the highest standards of environmental and social responsibility.
The entire supply chain follows strict GOTS standards (CU 851430) and no harmful chemicals or heavy metals are used.
Our employees are paid fairly and work in an environment with no child labour and free from discrimination.
All of our packaging minimizes plastic where possible and is made with recycled card stock.
Shipping & Returns
Shipping:
Ships from our Australian warehouse, same or next business day (Mon to Fri).
Free shipping on New Zealand orders over $150. A flat rate of $15 applies under $150.
Most New Zealand orders arrive within 1 to 2 weeks, tracked the whole way.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
