[{"id":438668361950,"handle":"black-friday-nothing-over-50","title":"Black Friday - Nothing Over $50","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eBlack Friday at Zoe Sage means nothing over $50. Real savings on the baby essentials you actually use, for a limited time only.\u003c\/p\u003e\u003ch2\u003eWhat's in the Sale\u003c\/h2\u003e\u003cp\u003eFrom cosy sleeping bags to sweet little accessories, every single item in this collection is capped at $50. No codes needed. No fine print. Just good products at honest prices.\u003c\/p\u003e\u003ch2\u003eSleep Sorted\u003c\/h2\u003e\u003cp\u003eThe Baby Bamboo Sleeping Bag in Horizon Blue is one of our most-loved pieces. Here's why mums keep coming back for it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e2.5 TOG rating, perfect for cooler nights\u003c\/li\u003e\n\u003cli\u003eFits babies from 0 to 18 months\u003c\/li\u003e\n\u003cli\u003eMade from soft bamboo fabric, gentle on sensitive skin\u003c\/li\u003e\n\u003cli\u003eEasy zip for nappy changes in the dark\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eLittle Extras Worth Grabbing\u003c\/h2\u003e\u003cp\u003eOur Baby Bow Knot Headbands are the kind of small thing that makes an outfit. Available in four colours to mix and match.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlush, a soft and classic pick for everyday wear\u003c\/li\u003e\n\u003cli\u003eChambray, cool and understated\u003c\/li\u003e\n\u003cli\u003eMustard, a warm tone that works across all seasons\u003c\/li\u003e\n\u003cli\u003eOlive, earthy and versatile\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThey make great gift add-ons too. Tuck one in with a sleeping bag and you have a thoughtful present sorted.\u003c\/p\u003e\u003ch2\u003eShop Before It's Gone\u003c\/h2\u003e\u003cp\u003eThis sale is live for a limited time only. Stock moves fast during Black Friday, so if something catches your eye, don't wait on it. Once sizes and colours sell out, that's it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll items $50 or under, no exceptions\u003c\/li\u003e\n\u003cli\u003eNo discount code required at checkout\u003c\/li\u003e\n\u003cli\u003ePrices apply while stock lasts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2024-11-12T08:50:05+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"50"}],"published_scope":"global"},{"id":452658135262,"handle":"brown-neutrals-colour-collection","title":"Brown Neutrals Colour Collection","updated_at":"2026-06-24T03:07:31+10:00","body_html":"\u003cp\u003eThe Brown Neutrals Colour Collection brings together earthy, warm tones that work beautifully for babies and nurseries alike. Soft mochas, dusty sands, and rich taupes that feel calm, grounded, and endlessly versatile.\u003c\/p\u003e\n\n\u003ch2\u003eMade for Everyday Use\u003c\/h2\u003e\n\u003cp\u003eEvery piece in this collection is chosen for how it lives in real life. That means easy to wash, easy to style, and easy to love past the newborn stage.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eOrganic Muslin Burp Cloths in Dusty Dunes, sold as a 5 pack so you always have a clean one close by\u003c\/li\u003e\n\u003cli\u003eOrganic Muslin Baby Wash Cloths, ultra soft and gentle on newborn skin\u003c\/li\u003e\n\u003cli\u003eCotton Classic Knit Baby Blanket in Mocha, a beautiful layering piece for pram, cot, or couch\u003c\/li\u003e\n\u003cli\u003eMatilda the Monkey, a soft plush toy with a muted, neutral tone that fits right into a calm nursery\u003c\/li\u003e\n\u003cli\u003ePortable Baby White Noise Machine and Night Light in Sandrift, perfect for sleep on the go\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Brown Neutrals Work So Well\u003c\/h2\u003e\n\u003cp\u003eNeutral tones are a practical choice, not just a pretty one. They mix with almost any nursery palette. They hide light staining better than white. And they photograph beautifully, which matters when you want to capture those early months.\u003c\/p\u003e\n\n\u003ch2\u003eOrganic Muslin You Can Trust\u003c\/h2\u003e\n\u003cp\u003eThe muslin pieces in this collection are made from organic cotton. Soft from the very first wash. Breathable enough for warmer Australian days. The 5 pack sets mean you stay stocked up without constantly reordering.\u003c\/p\u003e\n\n\u003ch2\u003eA Thoughtful Gift Option\u003c\/h2\u003e\n\u003cp\u003eStuck on what to buy a new mum? A brown neutrals bundle is always a safe and stylish choice. The tones are gender neutral. The products are genuinely useful. And the earthy palette feels considered rather than generic.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMuslin sets for the nappy bag and home\u003c\/li\u003e\n\u003cli\u003eA knit blanket that layers through every season\u003c\/li\u003e\n\u003cli\u003eA night light and white noise machine for better sleep\u003c\/li\u003e\n\u003cli\u003eA soft toy that grows with them through toddlerhood\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2025-08-31T14:31:52+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Brown"},{"column":"title","relation":"contains","condition":"sandrift"},{"column":"title","relation":"contains","condition":"dunes"},{"column":"title","relation":"contains","condition":"mocha"},{"column":"title","relation":"contains","condition":"nutmeg"},{"column":"title","relation":"contains","condition":"monkey"}],"published_scope":"global"},{"id":398667448542,"handle":"cotton-knit-baby-blankets","title":"Cotton Knit Baby Blankets","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eWhether you’re a brand-new mama or you’re looking for a gift for a friend, our 100% cotton classic knit baby blankets from \u003ca href=\"https:\/\/zoesage.com.au\/\"\u003eZoe Sage\u003c\/a\u003e could be perfect for you. You want a blanket that will keep your baby warm and comfortable while still allowing their skin to breathe. The baby blankets available in our range are incredibly soft and designed for optimal breathability, making them perfect for your needs.\u003c\/p\u003e\n\n\u003cp\u003eOur classic knit blankets are perfect for baby's first moments and versatile for years to come. Its lightweight design and knit fabric offer a soft layer of warmth for swaddling, cuddling, and feeding.\u003c\/p\u003e\n\n\u003cp\u003eAt Zoe Sage, we understand that motherhood is stressful enough. Many parenting goods only make the journey more stressful, but not the Zoe Sage range. We have curated a collection of practical, attractive, and award-winning products ranging from \u003ca href=\"https:\/\/zoesage.com.au\/collections\/silicone-baby-feeding-sets\"\u003ebaby silicone feeding sets\u003c\/a\u003e to \u003ca href=\"https:\/\/zoesage.com.au\/collections\/bamboo-baby-essentials\"\u003ebamboo baby essentials\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThese pearl knit baby blankets represent the best of our range – gorgeous to look at, comfortable for your child, and a stress-free product that you can take with you wherever you go.\u003c\/p\u003e\n\n\u003ch2\u003eBaby Cot Blankets That Are Gentle on Delicate Skin\u003c\/h2\u003e\n\n\u003cp\u003eOur collection of baby blankets is a must-have for any new mama. These gorgeous baby cot blankets are lovingly crafted to be super-soft, breathable, and lightweight, keeping your new arrival relaxed and comfortable. Proudly designed in Australia, this collection of pearl knitted baby blankets is one of our favourite products from our entire offering — and we’re confident that new mums will love them just as much as we do.\u003c\/p\u003e\n\n\u003cp\u003eThese delicate pieces are incredibly versatile — whether you’re looking for a baby pram blanket or a cosy cot blanket to keep your little one comfortable during sleep, this range is ideal. Our organic baby blanket also comes in a variety of charming colourways, so you’re certain to find the perfect addition to your nursery.\u003c\/p\u003e\n\n\u003ch2\u003eHigh Quality Organic Baby Blankets Made With Care\u003c\/h2\u003e\n\n\u003cp\u003eWe’ve endeavoured to make these products durable and long lasting, meaning your knitted baby blanket can be used well into the toddler years. Caring for your blanket is simple — wash on a gentle cycle and enjoy lasting softness wash after wash.\u003c\/p\u003e\n\n\u003cp\u003eEach organic baby blanket we stock is crafted from breathable fabrics that help regulate temperature while keeping your baby cosy and comfortable.\u003c\/p\u003e\n\n\u003ch2\u003eShop Baby Blankets Online in Australia\u003c\/h2\u003e\n\n\u003cp\u003eHere at Zoe Sage, our aim is to make life as a new mum simple and enjoyable. Our entire selection reflects our focus on practicality, comfort and timeless design.\u003c\/p\u003e\n\n\u003cp\u003eDiscover our beautiful range of baby blankets and explore more of our essentials including \u003ca href=\"https:\/\/zoesage.com.au\/collections\/silicone-baby-feeding-sets\"\u003efeeding sets\u003c\/a\u003e, \u003ca href=\"\/collections\/bamboo-baby-essentials\"\u003ehooded baby towels\u003c\/a\u003e, and \u003ca href=\"https:\/\/zoesage.com.au\/collections\/baby-sleeping-bags\"\u003ebaby sleeping bags\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eShop online today and make your journey into motherhood a little easier with Zoe Sage.\u003c\/p\u003e\n\u003cp\u003eBrowse our curated \u003ca href=\"\/collections\/the-nursery-edit\"\u003eThe Nursery Edit\u003c\/a\u003e for more.\u003c\/p\u003e","published_at":"2021-12-21T09:29:30+11:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Cotton Classic Knit Baby Blanket"}],"published_scope":"global","image":{"created_at":"2024-10-02T07:57:33+10:00","alt":null,"width":500,"height":500,"src":"\/\/www.zoesage.co.nz\/cdn\/shop\/collections\/DSC_7840_SQ_Re-size.jpg?v=1727819854"}},{"id":456923414750,"handle":"baby-room-nursery-essentials-australia","title":"Nursery \u0026 Baby Room Essentials Australia","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003c!-- =========================\nNursery \u0026 Baby Room Essentials Australia | Zoe Sage\nPaste into Shopify (HTML mode)\n========================= --\u003e\n\u003csection class=\"zs-intro\"\u003e\n\u003cp\u003eYour baby’s nursery should feel calm, safe, and full of love. At \u003cstrong\u003eZoe Sage\u003c\/strong\u003e, we’ve created our \u003cstrong\u003eNursery \u0026amp; Baby Room Essentials Collection\u003c\/strong\u003e to help you design a peaceful, practical space that supports better sleep and easier daily routines.\u003c\/p\u003e\n\u003cp\u003eDiscover \u003ca href=\"\/collections\/night-lights\"\u003enight lights\u003c\/a\u003e, \u003ca href=\"\/collections\/portable-white-noise-machines\"\u003ewhite noise machines\u003c\/a\u003e, \u003ca href=\"\/collections\/linen-cot-organisers\"\u003ecot organisers\u003c\/a\u003e, and other thoughtfully selected nursery must-haves, all chosen with quality, safety, and style in mind.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"zs-sleep-environment\"\u003e\n\u003ch2\u003ePeaceful Sleep Starts with the Right Nursery Environment\u003c\/h2\u003e\n\u003cp\u003eSleep is easier when your nursery feels calm. Our range of \u003cstrong\u003ebaby night lights\u003c\/strong\u003e and \u003cstrong\u003ewhite noise machines\u003c\/strong\u003e helps babies settle faster and sleep longer.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdjustable warm night-light glow for comfort during feeds\u003c\/li\u003e\n\u003cli\u003eGentle white noise that mimics soothing womb sounds\u003c\/li\u003e\n\u003cli\u003ePortable, rechargeable designs perfect for travel or home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCombine these essentials to create a consistent, nurturing bedtime routine.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"zs-organisation\"\u003e\n\u003ch2\u003eSmart Nursery Storage \u0026amp; Organisation\u003c\/h2\u003e\n\u003cp\u003eKeep everything within easy reach with \u003cstrong\u003elinen cot organisers\u003c\/strong\u003e and \u003cstrong\u003enursery storage accessories\u003c\/strong\u003e designed to make parent life easier.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMultiple pockets for wipes, nappies, and creams\u003c\/li\u003e\n\u003cli\u003eNeutral tones that complement any nursery style\u003c\/li\u003e\n\u003cli\u003eDurable natural fabrics for a practical, long-lasting finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection class=\"zs-care\"\u003e\n\u003ch2\u003eEveryday Nursery Comfort \u0026amp; Care\u003c\/h2\u003e\n\u003cp\u003eComplete your nursery with practical comfort items that make daily care feel simple and stress-free.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby brush \u0026amp; comb sets\u003c\/strong\u003e for gentle newborn hair care\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby blankets \u0026amp; comforters\u003c\/strong\u003e for warmth, softness, and comfort\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-friendly fabrics\u003c\/strong\u003e that are breathable and easy to care for\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e\n\u003csection class=\"zs-style\"\u003e\n\u003ch2\u003eDesign a Nursery That Feels Like Home\u003c\/h2\u003e\n\u003cp\u003eMix and match textures, fabrics, and gentle tones to create a nursery that grows with your baby. Our Australian-designed \u003cstrong\u003enursery essentials\u003c\/strong\u003e blend timeless aesthetics with real-life practicality.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"zs-why-zoe-sage\"\u003e\n\u003ch2\u003eWhy Choose Zoe Sage Nursery Essentials\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSafe, natural, and eco-friendly materials\u003c\/li\u003e\n\u003cli\u003eLocally owned Australian brand\u003c\/li\u003e\n\u003cli\u003eFast shipping and responsive local support\u003c\/li\u003e\n\u003cli\u003eThoughtfully curated collections for parents and bubs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach product in this collection is carefully selected and parent-approved, helping you create a nursery that is beautiful, functional, and made to last.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003csection class=\"zs-order\"\u003e\n\u003ch2\u003eShop Nursery Essentials Online in Australia\u003c\/h2\u003e\n\u003cp\u003eCreate your dream nursery with \u003cstrong\u003enight lights\u003c\/strong\u003e, \u003cstrong\u003ecot organisers\u003c\/strong\u003e, and \u003cstrong\u003ewhite noise machines\u003c\/strong\u003e that make parenting simpler. Explore the Zoe Sage range and enjoy \u003cstrong\u003efree shipping Australia-wide\u003c\/strong\u003e on orders over $100.\u003c\/p\u003e\n\u003c\/section\u003e\n\u003cnav style=\"margin-top: 16px;\" aria-label=\"Related collections\" class=\"zs-internal-links\"\u003e\u003cstrong\u003eExplore more:\u003c\/strong\u003e \u003ca href=\"\/collections\/baby-sleepwear\"\u003eBaby Sleepwear\u003c\/a\u003e · \u003ca href=\"\/collections\/mama-essentials-australia\"\u003eMama Essentials\u003c\/a\u003e · \u003ca href=\"\/collections\/newborn-essentials-australia-0-3-months\"\u003eNewborn Essentials\u003c\/a\u003e · \u003ca href=\"\/collections\/baby-gift-boxes\"\u003eBaby Gift Boxes\u003c\/a\u003e\u003c\/nav\u003e\u003chr\u003e\n","published_at":"2025-10-09T11:20:03+11:00","sort_order":"best-selling","template_suffix":"baby-room-nursery","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"night light"},{"column":"title","relation":"contains","condition":"cot organisers"},{"column":"title","relation":"contains","condition":"baby brush"},{"column":"title","relation":"contains","condition":"Baby blanket"},{"column":"title","relation":"contains","condition":"Goose Comforter"},{"column":"title","relation":"contains","condition":"Knitted Lovey Comforter"},{"column":"title","relation":"contains","condition":"waterproof"}],"published_scope":"global"},{"id":456926101726,"handle":"organic-cotton-baby-blankets-australia","title":"Organic Cotton Baby Blankets – Soft \u0026 Sustainable","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eA quality baby blanket cotton parents reach for again and again. Zoe Sage cotton blankets are knitted from 100% organic cotton, soft enough for newborn skin and breathable through every Australian season.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Cotton Works Year Round\u003c\/h2\u003e\n\u003cp\u003eCotton naturally regulates temperature. That means cooler in summer, warmer on cool nights. No synthetic fibres, no harsh finishes. Just a simple, breathable knit that moves with your baby.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% organic cotton knit construction\u003c\/li\u003e\n\u003cli\u003eBreathable weave suits all seasons\u003c\/li\u003e\n\u003cli\u003eGentle on sensitive and newborn skin\u003c\/li\u003e\n\u003cli\u003eEasy care, machine washable\u003c\/li\u003e\n\u003cli\u003eGets softer with every wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBaby Blankets Australia Mums Actually Use\u003c\/h2\u003e\n\u003cp\u003eThese are not decorative. They get used at every nap, in the pram, on the play mat and at the change table. The classic knit holds its shape and stays looking neat wash after wash.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWorks as a pram cover, wrap, or cot layer\u003c\/li\u003e\n\u003cli\u003eGenerous size fits a bassinet or cot\u003c\/li\u003e\n\u003cli\u003eAvailable in five colours to suit any nursery palette\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eColours in This Collection\u003c\/h2\u003e\n\u003cp\u003eChoose from Baby Blue, Blossom, Carousel Pink, Dove Grey, and Flamingo Pink. Each shade is kept soft and nursery-friendly. They all pair well together if you want to stock up or give as a gift set.\u003c\/p\u003e\n\n\u003ch2\u003eA Reliable Newborn Gift\u003c\/h2\u003e\n\u003cp\u003eIf you need a baby gift that is practical and lovely, a cotton baby blanket is always the right call. Box it on its own or pair it with other Zoe Sage essentials. A gift that gets used from day one is always appreciated.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable from newborn\u003c\/li\u003e\n\u003cli\u003ePresents beautifully for gifting\u003c\/li\u003e\n\u003cli\u003eA classic that never dates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2025-10-09T14:52:52+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Cotton Classic Knit Baby Blanket"},{"column":"title","relation":"contains","condition":"Cloud Bubble Blanket"}],"published_scope":"global"},{"id":467266765022,"handle":"the-nursery-edit","title":"The Nursery Edit","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eThe Nursery Edit brings together the pieces that make a baby's room feel calm, safe and ready for sleep. Every product is chosen to help you and your little one get through the night with less stress.\u003c\/p\u003e\n\n\u003ch2\u003eGentle Light for Night Feeds and Settling\u003c\/h2\u003e\n\u003cp\u003eA soft glow makes all the difference at 3am. The touch-control LED night lights in this collection are USB rechargeable, so no hunting for batteries at the worst moment. Choose from the Cloud, Duck or Capybara designs, each one warm and dim enough to check on bub without fully waking them.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eTouch control for quick, quiet adjustments\u003c\/li\u003e\n\u003cli\u003eUSB rechargeable for convenience\u003c\/li\u003e\n\u003cli\u003eSoft glow that won't disrupt sleep\u003c\/li\u003e\n\u003cli\u003eCute designs that grow with your nursery style\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhite Noise for Deeper, Longer Sleep\u003c\/h2\u003e\n\u003cp\u003eThe Portable Baby White Noise Machine and Night Light does two jobs at once. It creates a consistent sound environment that blocks out household noise and helps bub settle faster. Compact enough to move from nursery to travel cot to pram with ease.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eCombines white noise and night light in one unit\u003c\/li\u003e\n\u003cli\u003ePortable and lightweight\u003c\/li\u003e\n\u003cli\u003eIdeal for home, travel and day sleeps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBlankets Worth Reaching For\u003c\/h2\u003e\n\u003cp\u003eThe Cotton Classic Knit Baby Blanket in Merino is the kind of blanket that gets used every single day. Soft enough for newborn skin, warm enough for cooler nights. It layers well, washes well and looks beautiful in the cot or the pram.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMerino cotton knit for softness and warmth\u003c\/li\u003e\n\u003cli\u003eSuitable from newborn\u003c\/li\u003e\n\u003cli\u003eEasy care and long lasting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBuilt Around Real Nursery Needs\u003c\/h2\u003e\n\u003cp\u003eEvery piece in this edit earns its place. No clutter, no fillers. Just the products that actually help during the newborn days and beyond. Whether you are setting up a nursery from scratch or filling the gaps, start here.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:23+11:00","sort_order":"best-selling","template_suffix":"the-nursery-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Fitted Cot Sheet"},{"column":"title","relation":"contains","condition":"Bassinet Sheet"},{"column":"title","relation":"contains","condition":"Cloud Bubble Baby Blanket"},{"column":"title","relation":"contains","condition":"Cotton Classic Knit Baby Blanket"},{"column":"title","relation":"contains","condition":"Linen Cot Organiz"},{"column":"title","relation":"contains","condition":"Night Light"},{"column":"title","relation":"contains","condition":"White Noise Machine"}],"published_scope":"web"},{"id":467266797790,"handle":"the-sleep-edit","title":"The Sleep Edit","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eGood sleep starts with the right setup. And when we say \"good sleep,\" we mean the kind where baby does three hours straight and you feel like you've conquered Everest.\u003c\/p\u003e\n\u003cp\u003eThis edit covers the sleep essentials trusted by Australian parents. Stretchy and muslin swaddles for the newborn weeks. Sleeping bags and sleep sacks for when baby graduates from the swaddle. Merino wool cocoons for cooler months. White noise machines and \u003ca href=\"\/collections\/nursery-night-lights-australia\"\u003enight lights\u003c\/a\u003e to create the perfect sleep environment. Waterproof cot sheets for the inevitable overnight surprises.\u003c\/p\u003e\n\u003cp\u003eEvery product here is chosen for safety, comfort and the kind of reliability you need when you're operating on two hours of sleep.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Newborns to 24 months, parents struggling with sleep, and anyone building a bedtime routine that works.\u003c\/p\u003e","published_at":"2026-03-23T10:37:23+11:00","sort_order":"best-selling","template_suffix":"the-sleep-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Sleeping Bag"},{"column":"title","relation":"contains","condition":"Sleep Bag"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Stretchy Baby Swaddle Wrap"},{"column":"title","relation":"contains","condition":"Merino Wool Newborn Cocoon"},{"column":"title","relation":"contains","condition":"Night Light"},{"column":"title","relation":"contains","condition":"White Noise Machine"},{"column":"title","relation":"contains","condition":"Fitted Cot Sheet"},{"column":"title","relation":"contains","condition":"Cloud Bubble Baby Blanket"},{"column":"title","relation":"contains","condition":"Cotton Classic Knit Baby Blanket"}],"published_scope":"web"},{"id":1125378293982,"handle":"wholesale-eligible","title":"Wholesale Eligible","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eWholesale eligible products from Zoe Sage, curated for stockists looking to bring quality baby and maternity essentials to their customers. Every item in this collection is available at wholesale pricing for approved retail partners.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Available\u003c\/h2\u003e\n\u003cp\u003eThis collection covers the everyday essentials that parents actually reach for. From feeding and nursing through to bath time and beyond, these are the products that earn repeat customers.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaby Brush and Comb Set, 3pc\u003c\/strong\u003e - Gentle bristles designed for newborn scalps. A nursery staple that sells itself.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-in-1 Multi-Use Nursing Cover, Mama Cover\u003c\/strong\u003e - One cover, five uses. Works as a nursing cover, car seat cover, shopping trolley cover, pram cover, and infinity scarf.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Muslin Burp Cloths, Dusty Dunes 5 Pack\u003c\/strong\u003e - Soft, absorbent, and sized generously. Mums buy these in multiples.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable Bamboo Nursing Pads, Silk, 8pk\u003c\/strong\u003e - Reusable nursing pads with a smooth bamboo-silk feel. A strong seller for eco-conscious customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone Baby Feeding Set, 11pc Bundle, Chino\u003c\/strong\u003e - A complete set covering all the feeding basics. High perceived value makes this an easy gift purchase.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Stock Zoe Sage\u003c\/h2\u003e\n\u003cp\u003eThese products are built around real parenting needs. Practical, well-designed, and presented in packaging that looks good on shelf and online.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eConsistent quality across every batch\u003c\/li\u003e\n\u003cli\u003eNeutral, contemporary colourways that suit a wide range of store aesthetics\u003c\/li\u003e\n\u003cli\u003eProducts that encourage repeat purchases and word-of-mouth referrals\u003c\/li\u003e\n\u003cli\u003eSuitable for independent boutiques, gift stores, and maternity retailers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow Wholesale Works\u003c\/h2\u003e\n\u003cp\u003eWholesale pricing is applied automatically for approved accounts. If you are not yet approved, reach out through the wholesale enquiry form to get started. Orders are fulfilled and shipped from Australia, keeping lead times tight for local stockists.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMinimum order quantities apply per product\u003c\/li\u003e\n\u003cli\u003ePricing and terms confirmed at account approval\u003c\/li\u003e\n\u003cli\u003eNew lines added to this collection as they become available\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-05-12T11:49:15+10:00","sort_order":"most-relevant","template_suffix":null,"disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wholesale-eligible"}],"published_scope":"web"}]
Super Soft Knitted Baby Blanket for Newborn Comfort
Wrap your baby in pure comfort with our super soft knitted baby blanket, made from 100% cotton and designed for delicate skin. Perfectly sized for newborns, this blanket is ideal for cuddling, feeding, pram rides, and cosy nap times.
Lightweight yet warm, this breathable cotton baby blanket is perfect for cots, bassinets, prams, and everyday use. Designed to grow with your child, it offers comforting softness from the newborn stage through toddler years.
The timeless knit design adds a beautiful touch to any nursery while remaining practical for everyday use. Whether you're preparing your baby's space or looking for a thoughtful baby shower gift, this classic blanket combines style with everyday comfort.
Why Parents Love Our Baby Blankets
100% Premium Cotton: Soft, breathable and gentle on delicate baby skin.
Ideal Size: 100cm × 75cm, perfect for swaddling, layering or pram use.
Versatile Design: Suitable for newborns, toddlers and everyday cuddles.
Classic Knit Style: A timeless nursery accessory that never goes out of style.
Perfect Baby Gift: A thoughtful and practical present for baby showers or new parents.
Beautiful Colour Options: Choose from a range of colours to suit your nursery.
Whether you are buying for your own baby or gifting it to someone special, this knitted baby blanket blends softness, warmth and timeless style to create years of cosy moments. You can also explore our full collection of baby blankets Australia to find the perfect blanket for every season and stage.
How to Use a Baby Blanket Safely
Baby blankets are perfect for cuddles, pram rides and supervised rest time. For safe sleep, always follow recommended safe sleep guidelines and avoid placing loose blankets in the cot with young babies.
Our breathable cotton knitted baby blankets are ideal for pram outings, tummy time, feeding, and cuddling. The lightweight knit helps keep babies comfortable without overheating.
As your child grows, this versatile blanket becomes a comforting companion for naps, travel and everyday warmth.
Shipping:
Ships from our Australian warehouse, same or next business day (Mon to Fri).
Free shipping on New Zealand orders over $150. A flat rate of $15 applies under $150.
Most New Zealand orders arrive within 1 to 2 weeks, tracked the whole way.
Details
Super Soft Knitted Baby Blanket for Newborn Comfort
Wrap your baby in pure comfort with our super soft knitted baby blanket, made from 100% cotton and designed for delicate skin. Perfectly sized for newborns, this blanket is ideal for cuddling, feeding, pram rides, and cosy nap times.
Lightweight yet warm, this breathable cotton baby blanket is perfect for cots, bassinets, prams, and everyday use. Designed to grow with your child, it offers comforting softness from the newborn stage through toddler years.
The timeless knit design adds a beautiful touch to any nursery while remaining practical for everyday use. Whether you're preparing your baby's space or looking for a thoughtful baby shower gift, this classic blanket combines style with everyday comfort.
Why Parents Love Our Baby Blankets
100% Premium Cotton: Soft, breathable and gentle on delicate baby skin.
Ideal Size: 100cm × 75cm, perfect for swaddling, layering or pram use.
Versatile Design: Suitable for newborns, toddlers and everyday cuddles.
Classic Knit Style: A timeless nursery accessory that never goes out of style.
Perfect Baby Gift: A thoughtful and practical present for baby showers or new parents.
Beautiful Colour Options: Choose from a range of colours to suit your nursery.
Whether you are buying for your own baby or gifting it to someone special, this knitted baby blanket blends softness, warmth and timeless style to create years of cosy moments. You can also explore our full collection of baby blankets Australia to find the perfect blanket for every season and stage.
How to Use a Baby Blanket Safely
Baby blankets are perfect for cuddles, pram rides and supervised rest time. For safe sleep, always follow recommended safe sleep guidelines and avoid placing loose blankets in the cot with young babies.
Our breathable cotton knitted baby blankets are ideal for pram outings, tummy time, feeding, and cuddling. The lightweight knit helps keep babies comfortable without overheating.
As your child grows, this versatile blanket becomes a comforting companion for naps, travel and everyday warmth.
Shipping & Returns
Shipping:
Ships from our Australian warehouse, same or next business day (Mon to Fri).
Free shipping on New Zealand orders over $150. A flat rate of $15 applies under $150.
Most New Zealand orders arrive within 1 to 2 weeks, tracked the whole way.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
