Baby Pink Colour Collection

Award winning practical mum and baby essentials

Baby pink for everyday use, done in the softest, most wearable shades. This collection brings together blush, lavender, and warm sunset tones in practical pieces built for real life with a newborn.

Calm Tones That Work in Any Nursery

These are not loud or sugary pinks. Think dusty blush, lavender rose, and muted sunset. Colours that feel settled and easy, whether they are stacked on a shelf, tucked into a nappy bag, or wrapped as a gift. Everything in this collection mixes and matches without any effort.

What You Will Find Here

Organic Muslin Baby Wash Cloths in Lavender Blush, soft enough for newborn skin and gentle on the most sensitive faces
Organic Muslin Burp Cloths in Lavender Blush, generous in size and quick to absorb
Stretchy Baby Swaddle Wrap in Sunset, designed to keep little arms snug without overwrapping
Organic Cotton Muslin Swaddle Wrap in Sunset, breathable and lightweight for all seasons
Silicone Baby Feeding Set 11pc Bundle in Blossom, a complete set for starting solids in style

Why These Shades Work So Well

Muted pink tones have a way of feeling timeless rather than trendy. They sit beautifully next to neutrals, creams, and earthy tones. They also photograph well, which matters more than people expect once a baby arrives.

Every piece in this collection is chosen for how it looks and how it performs. Softness, absorbency, and ease of use come first. The colour is just a very good bonus.

Lovely to Give, Even Lovelier to Use

Blush and lavender tones make for a gift that feels considered without being over the top. A muslin set, a swaddle, or a feeding bundle in these shades works for baby showers, newborn visits, or treating yourself before bub arrives. Simple to wrap, simple to use, and genuinely useful from day one.

Free AU shipping on orders over $100.

Blossom merino wool newborn cocoon wrap displayed by Zoe Sage

-24%

Newborn CocoonBlossom | Merino Wool

$98.00

$74.00

Flamingo pink knitted oversized topknot headband for babies by Zoe Sage

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Oversized TopknotFlamingo Pink | 100% Cotton

$17.00

Blush baby top knot headband flat lay displayed by Zoe Sage

Size: Small

Small

Large

Top Knot HeadbandBlush

$18.00

Soft pink knitted flamingo lovey comforter for babies by Zoe Sage

Sold out

Knitted ComforterFlamingo Pink

$32.00

Blush pink baby bow knot headband displayed on white background by Zoe Sage

Sold out

Size: Small

Bow Knot HeadbandBlush

$18.00

Organic cotton muslin swaddle wrap in rose geometry pattern by Zoe Sage

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Muslin SwaddleRose Geometry | Organic Cotton

$32.00

Rose baby top knot headband in solid colour by Zoe Sage

Size: Small

Small

Large

Top Knot HeadbandRose

$18.00

Pink silicone placemat for highchair feeding by Zoe Sage

IKEA Highchair PlacematPink | Silicone

$21.00

Blushing Vine organic cotton muslin swaddle wrap by Zoe Sage

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Muslin SwaddleBlushing Vine | Organic Cotton

$32.00

Blossom nursing bracelet with wooden beads for breastfeeding reminders by Zoe Sage

BUY 3 SAVE 20%

Breastfeeding BraceletBlossom | Nurselet

$30.00

Organic cotton muslin swaddle three pack in gumnut blossom design by Zoe Sage

-20%

Muslin Swaddles 3pkGumnut Blossoms | Organic Cotton

$95.00

$76.00

Flamingo pink baby blanket and lovey comforter set bundle by Zoe Sage

-19%

Sold out

Blanket & Comforter SetFlamingo Pink

$84.00

$68.00

Your Baby Pink Collection Questions Answered

Are the Baby Pink collection products safe for newborns?

Absolutely! Every item in our Baby Pink range is made from gentle, non-toxic materials that are free from nasties like harsh chemicals, BPA, and harmful dyes. Our organic muslin and bamboo products are specifically designed with delicate newborn skin in mind, so you can wrap your little one in softness from day one.

What materials are used across the Baby Pink range?

Our Baby Pink collection features a beautiful mix of premium, eco-friendly materials including organic cotton muslin, bamboo, and food-grade silicone. Each material is chosen for its softness, breathability, and durability. Whether it's the organic muslin wash cloths, bamboo hooded towel, or silicone feeding set, every product is crafted to be gentle on bubs and kind to the planet.

How should I wash and care for the muslin and bamboo items?

We recommend a gentle machine wash in cold or warm water (30–40°C) using a mild, baby-safe detergent. Tumble dry on low or line dry in the shade to maintain softness and prevent shrinkage. Avoid bleach and fabric softeners — the organic muslin and bamboo fibres actually get softer with every wash, which is a lovely bonus!

What age or size range does the sleeping bag suit?

Our Bamboo Baby Sleeping Bag in Twilight Pink fits bubs from newborn through to 18 months and has a 1.0 TOG rating, making it ideal for moderate room temperatures. The breathable bamboo fabric helps regulate your baby's body temperature throughout the night. Always check that your little one's weight and height fall within the guidelines on the product page for a safe, snug fit.

For more on choosing the right warmth for the season, see our guide to TOG ratings for baby fabrics.

Is the silicone feeding set safe and easy to clean?

Yes! The 11-piece Silicone Baby Feeding Set in Blossom is made from 100% food-grade silicone that's BPA-free, PVC-free, and non-toxic. It's dishwasher safe for easy cleaning, and you can also sterilise pieces in boiling water. The soft silicone is gentle on little gums and designed to withstand plenty of mealtime adventures.

Do these Baby Pink items make a good baby shower gift?

They make a gorgeous gift! The soft blush and muted rose tones are timeless and gender-versatile, and the collection includes everyday essentials that new parents genuinely need — from swaddle wraps and burp cloths to bath towels and feeding sets. Mix and match a few pieces for a beautifully coordinated gift bundle that any new mum or dad will love unwrapping.

If you'd prefer a ready-made present, browse our curated baby gift boxes.

Will the pink tones fade or look different after washing?

Our Baby Pink products are dyed using high-quality, baby-safe processes designed to hold their colour beautifully wash after wash. To keep those lovely muted rose tones looking their best, we recommend washing in cold water with like colours and drying in the shade. With proper care, these pieces stay vibrant enough to be passed down to the next little love in the family.