Baby Pink Colour Collection

Award winning practical mum and baby essentials

Baby pink done in shades that actually last. Blush, lavender rose and warm sunset tones in practical pieces built for real newborn days.

Calm Tones That Work in Any Nursery

These are not loud or sugary pinks. Think dusty blush, soft lavender and muted sunset. Colours that feel settled whether stacked on a shelf, tucked into a nappy bag or wrapped as a gift. Everything mixes and matches without any effort.

What You Will Find Here

Organic Muslin Baby Wash Cloths in Lavender Blush, gentle enough for newborn skin from day one
Organic Muslin Burp Cloths in Lavender Blush, five to a pack so you are never caught short
Stretchy Baby Swaddle Wrap in Sunset, soft and breathable for easy wrapping
Organic Cotton Muslin Swaddle Wrap in Sunset, lightweight for year-round use
Silicone Baby Feeding Set 11pc Bundle in Blossom, a full starter set in one soft pink palette

Organic Muslin Worth Knowing About

Muslin is a staple for good reason. It softens with every wash, breathes well against delicate skin and handles the endless cycle of spills and wipe-downs that come with a newborn. The organic cotton versions go a step further, grown without harsh chemicals.

Safe Wrapping, Simply Explained

Red Nose recommends lightweight cotton or muslin wraps for swaddling. Stop wrapping at the first signs of rolling, or at three months, whichever comes first. Keep baby's head and face uncovered at all times.

To check if baby is comfortable, feel their tummy or back. Cool hands and feet are normal. Hot, sweaty or clammy skin means remove a layer. Dress baby as you would dress yourself for the room.

A Soft Pink Gift Set They Will Actually Use

Everything in this collection works as a gift. Pair the muslin wash cloths with the burp cloths for a practical new-baby bundle. Add the swaddle wrap and the feeding set for a complete first-months gift that looks as good as it performs. Lavender Blush and Sunset sit close enough in tone to wrap together beautifully.

Free NZ shipping on orders over $150.

Five soft organic muslin baby wash cloths in lavender blush by Zoe Sage

-31%

Wash Cloths 5pkLavender Blush | Organic Muslin

$29.00

$20.00

Five organic muslin burp cloths in soft lavender blush by Zoe Sage

-31%

Burp Cloths 5pkLavender Blush | Organic Muslin

$35.00

$24.00

Sunset stretchy organic baby swaddle wrap by Zoe Sage

-30%

Sold out

Stretchy SwaddleSunset | Organic Cotton

$43.00

$30.00

Blossom silicone baby feeding set with eleven pieces by Zoe Sage

-31%

Sold out

Feeding Set 11pcBlossom | Silicone

$65.00

$45.00

Organic cotton sunset muslin swaddle wrap by Zoe Sage

-32%

Muslin SwaddleSunset | Organic Cotton

$28.00

$19.00

Sunset nursing cover draped over shoulder by Zoe Sage

-31%

5-in-1 Mama CoverSunset | Organic Cotton

$74.00

$51.00

Organic cotton muslin swaddle wrap in gumnut blossom print by Zoe Sage

-31%

Muslin SwaddleGumnut Blossoms | Organic Cotton

$32.00

$22.00

Dusty rose nursing cover draped over shoulder by Zoe Sage

-31%

5-in-1 Mama CoverDusty Rose | Organic Cotton

$74.00

$51.00

Flamingo pink cotton knit baby blanket for newborns by Zoe Sage

-32%

Sold out

Knit Baby BlanketFlamingo Pink | 100% Cotton

$53.00

$36.00

Soft blossom pink cotton knit baby blanket by Zoe Sage

-32%

Sold out

Knit Baby BlanketBlossom | 100% Cotton

$53.00

$36.00

Stretchy gumnut blossom baby swaddle wrap in soft neutral tones by Zoe Sage

-30%

Stretchy SwaddleGumnut Blossoms | Rayon

$43.00

$30.00

Tuscany washable bamboo nursing pads eight pack by Zoe Sage

-29%

Nursing Pads 8pkTuscany | Bamboo

$21.00

$15.00

Your Baby Pink Collection Questions Answered

Are the Baby Pink collection products safe for newborns?

Absolutely! Our Baby Pink range is made for little ones, from organic cotton muslin and soft bamboo to food-grade silicone that's BPA-free. Each product page lists its exact materials and care.

What materials are used across the Baby Pink range?

Our Baby Pink collection features a mix of materials including organic cotton muslin, bamboo and food-grade silicone. Each one is chosen for its softness, breathability and durability, whether it's the organic muslin wash cloths, bamboo hooded towel or silicone feeding set.

How should I wash and care for the muslin and bamboo items?

We recommend a gentle machine wash in cold or warm water (30–40°C) using a mild, baby-safe detergent. Tumble dry on low or line dry in the shade to maintain softness and prevent shrinkage. Avoid bleach and fabric softeners — the organic muslin and bamboo fibres actually get softer with every wash, which is a lovely bonus!

What age or size range does the sleeping bag suit?

Our Bamboo Baby Sleeping Bag in Twilight Pink fits bubs from newborn through to 18 months and has a 1.0 TOG rating, making it ideal for moderate room temperatures. The breathable bamboo fabric helps regulate your baby's body temperature throughout the night. Always check that your little one's weight and height fall within the guidelines on the product page for a safe, snug fit.

For more on choosing the right warmth for the season, see our guide to TOG ratings for baby fabrics.

Is the silicone feeding set safe and easy to clean?

Yes! The 11-piece Silicone Baby Feeding Set in Blossom is made from 100% food-grade silicone that's BPA-free, PVC-free, and non-toxic. It's dishwasher safe for easy cleaning, and you can also sterilise pieces in boiling water. The soft silicone is gentle on little gums and designed to withstand plenty of mealtime adventures.

Do these Baby Pink items make a good baby shower gift?

They make a gorgeous gift! The soft blush and muted rose tones are timeless and gender-versatile, and the collection includes everyday essentials that new parents genuinely need — from swaddle wraps and burp cloths to bath towels and feeding sets. Mix and match a few pieces for a beautifully coordinated gift bundle that any new mum or dad will love unwrapping.

If you'd prefer a ready-made present, browse our curated baby gift boxes.

Will the pink tones fade or look different after washing?

Our Baby Pink products are dyed using high-quality, baby-safe processes designed to hold their colour beautifully wash after wash. To keep those lovely muted rose tones looking their best, we recommend washing in cold water with like colours and drying in the shade. With proper care, these pieces stay vibrant enough to be passed down to the next little love in the family.