[{"id":438668591326,"handle":"black-friday-nothing-over-100","title":"Black Friday - Nothing Over $100","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eBlack Friday at Zoe Sage means nothing over $100. Every single product. Real prices on the baby and maternity essentials you actually need.\u003c\/p\u003e\u003ch2\u003eWhat's Included\u003c\/h2\u003e\u003cp\u003eThis sale covers our most-loved pieces across nursing, bath time, sleep, and accessories. Stock is limited and these prices won't last.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e5-in-1 Multi-Use Nursing Cover, because one cover should do it all\u003c\/li\u003e\n\u003cli\u003eBaby Bath Bundle, everything you need for a calm, safe bath routine\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Set in Lilac, a gorgeous gift or everyday essential\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Set in Merino, soft, breathable, and built to last\u003c\/li\u003e\n\u003cli\u003eBaby Bow Knot Headband in Blush, a sweet little finishing touch\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Shop Now\u003c\/h2\u003e\u003cp\u003eThese are not clearance items. This is our full collection at Black Friday prices. Everything is under $100, no codes needed, no minimums required.\u003c\/p\u003e\u003cp\u003ePerfect timing to stock up on gifts. Baby showers, newborn arrivals, Christmas, all covered in one shop.\u003c\/p\u003e\u003ch2\u003eBuilt for Australian Families\u003c\/h2\u003e\u003cp\u003eEvery product is chosen with real mums in mind. Practical, beautiful, and made to handle the mess and magic of early parenthood.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNursing covers that work for breastfeeding and beyond\u003c\/li\u003e\n\u003cli\u003eSoft merino and cotton blends gentle on newborn skin\u003c\/li\u003e\n\u003cli\u003eBath bundles that take the guesswork out of bath time\u003c\/li\u003e\n\u003cli\u003eAccessories that make the sweetest gifts\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow Long Does the Sale Last\u003c\/h2\u003e\u003cp\u003eBlack Friday stock moves fast. Once sizes and styles sell out, they are gone. No rain checks, no restocks during the sale period.\u003c\/p\u003e\u003cp\u003eAdd to cart now and check out when you are ready. Your cart holds your picks while stock lasts.\u003c\/p\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2024-11-12T08:55:54+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"100"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":456884322526,"handle":"gots-certified-baby-products-australia","title":"GOTS Certified Organic Baby Products Australia","updated_at":"2026-06-24T03:07:56+10:00","body_html":"\u003cp\u003eGOTS certified organic baby products meet the world's strictest standard for organic textiles. Every piece in this collection is independently verified, from fibre to finished product.\u003c\/p\u003e\u003ch2\u003eWhat GOTS Certification Actually Means\u003c\/h2\u003e\u003cp\u003eGOTS stands for Global Organic Textile Standard. It covers the entire supply chain, not just the raw material. That means the farming, processing, dyeing, and manufacturing all meet certified organic and ethical requirements.\u003c\/p\u003e\u003cp\u003eFor your baby, that translates to fewer synthetic chemicals against their skin. For you, it means confidence in every wash, every feed, every nap.\u003c\/p\u003e\u003ch2\u003eWhat You Will Find in This Collection\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eMulti-use nursing and mama covers in organic fabrics\u003c\/li\u003e\n\u003cli\u003eBamboo baby wash cloths, gentle enough for newborn skin\u003c\/li\u003e\n\u003cli\u003eEveryday essentials designed to work hard through the early months\u003c\/li\u003e\n\u003cli\u003eProducts that hold up to repeated washing without losing softness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBuilt for Real Baby Life\u003c\/h2\u003e\u003cp\u003eThe 5-in-1 Mama Cover is one of the most practical pieces in the range. Use it as a nursing cover, car seat cover, pram cover, shopping trolley liner, or swaddle. It folds small enough to live in your nappy bag permanently.\u003c\/p\u003e\u003cp\u003eThe Bamboo Baby Wash Cloths come in a six-pack for good reason. You will go through them quickly. Soft, absorbent, and sized right for little faces and folds.\u003c\/p\u003e\u003ch2\u003eWhy Organic Matters More in Baby Products\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBaby skin is thinner and absorbs more than adult skin\u003c\/li\u003e\n\u003cli\u003eNewborns spend most of their time in direct contact with fabric\u003c\/li\u003e\n\u003cli\u003eConventional textiles can carry residual pesticides and chemical finishes\u003c\/li\u003e\n\u003cli\u003eGOTS certified products are tested and traceable at every stage\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003ePractical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGOTS certification independently verified, not self-declared\u003c\/li\u003e\n\u003cli\u003eSuitable from newborn\u003c\/li\u003e\n\u003cli\u003eDesigned and curated in Australia for Australian conditions\u003c\/li\u003e\n\u003cli\u003eWorks for gifting or stocking up before baby arrives\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2025-10-07T22:16:18+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"wash cloth"},{"column":"title","relation":"contains","condition":"burp cloth"},{"column":"title","relation":"contains","condition":"muslin swaddle wrap"},{"column":"title","relation":"contains","condition":"mama cover"}],"published_scope":"global"},{"id":456884388062,"handle":"newborn-essentials-australia-0-3-months","title":"Newborn Essentials Australia | 0-3 Months Baby Starter Kit","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003ch2\u003eComplete Newborn Essentials for Australian Families\u003c\/h2\u003e\u003cp\u003eEverything you need for your precious newborn's first 3 months. Our carefully curated \u003cstrong\u003enewborn essentials collection\u003c\/strong\u003e includes organic, safe, and practical items that new parents love.\u003c\/p\u003e\u003ch3\u003eEssential Categories:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleep Essentials\u003c\/strong\u003e - Swaddles, sleep bags, and comfort items\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeeding Support\u003c\/strong\u003e - Nursing covers, burp cloths, and bibs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Time\u003c\/strong\u003e - Gentle washcloths and hooded towels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn-the-Go\u003c\/strong\u003e - Change mats, capsule covers, and carriers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e First-time parents, baby shower gifts, hospital bags, and creating your newborn registry.\u003c\/p\u003e\u003cp\u003eAll products are newborn-safe, organic where possible, and designed for Australian families. Free shipping over $100 Australia-wide.\u003c\/p\u003e","published_at":"2025-10-07T22:18:13+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"change mat"},{"column":"title","relation":"contains","condition":"mama cover"},{"column":"title","relation":"contains","condition":"bath towel"},{"column":"title","relation":"contains","condition":"bib"},{"column":"title","relation":"contains","condition":"burp"},{"column":"title","relation":"contains","condition":"bubble"}],"published_scope":"global"},{"id":409500385502,"handle":"nursing-covers","title":"Nursing Covers \u0026 Multi-Use Mama Covers","updated_at":"2026-06-21T21:13:43+10:00","body_html":"\u003cp\u003eA good \u003cstrong\u003enursing cover\u003c\/strong\u003e does more than give you privacy. It travels with you, adapts to your day, and actually gets used. These ones do all of that.\u003c\/p\u003e\n\n\u003ch2\u003eOne Cover, Five Ways to Use It\u003c\/h2\u003e\n\u003cp\u003eThe Zoe Sage Mama Cover is a 5-in-1 breastfeeding cover built for real life on the go. Each cover works as:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA nursing and breastfeeding cover\u003c\/li\u003e\n\u003cli\u003eA nursing scarf you can wear all day\u003c\/li\u003e\n\u003cli\u003eA capsule or pram cover\u003c\/li\u003e\n\u003cli\u003eA shopping trolley cover\u003c\/li\u003e\n\u003cli\u003eA high chair cover\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOne piece in your nappy bag covers most of what you need out of the house.\u003c\/p\u003e\n\n\u003ch2\u003eSoft Enough for Baby, Practical Enough for You\u003c\/h2\u003e\n\u003cp\u003eThe fabric is lightweight and breathable. Great for warm Australian weather, but cosy enough for cooler days too. It folds down small, wipes clean easily, and holds its shape wash after wash.\u003c\/p\u003e\n\u003cp\u003eAvailable in four colours. Sage Green, Oat, Sunset, and Billy Blue. Each one is designed to look like something you actually want to wear, not just something tucked away in the bottom of your bag.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Mums Choose a Multi-Use Breastfeeding Cover\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBreastfeeds anywhere with confidence, no fussing or adjusting\u003c\/li\u003e\n\u003cli\u003eDoubles as a nursing scarf so it never looks out of place\u003c\/li\u003e\n\u003cli\u003eProtects baby from germs on trolleys and high chairs\u003c\/li\u003e\n\u003cli\u003eCompact enough for every outing, big or small\u003c\/li\u003e\n\u003cli\u003eWorks from newborn through toddler years\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eNursing Covers Designed for Australia\u003c\/h2\u003e\n\u003cp\u003eThese covers are made for Australian mums who feed on the go, in cafes, at markets, at family gatherings. Wherever you are, the cover works with you. No awkward draping. No slipping. Just easy, comfortable feeding.\u003c\/p\u003e\n\u003cp\u003eWhether you are looking for a nursing cover up for daily use or a breastfeeding scarf that doubles as an accessory, the Mama Cover handles both.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2022-06-27T22:47:27+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Nursing Covers"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"bundle"}],"published_scope":"global"},{"id":415966003422,"handle":"all-products","title":"Shop All Zoe Sage Products – Baby, Nursery \u0026 Parenting Essentials","updated_at":"2026-06-24T08:38:47+10:00","body_html":"\u003cp\u003eBrowse all Zoe Sage products and find baby, nursery and parenting essentials designed to make life a little easier. From the newborn days through to toddler life, everything here is built for real families.\u003c\/p\u003e\n\n\u003ch2\u003eGear Up for Every Stage\u003c\/h2\u003e\n\u003cp\u003eWhether you're expecting or already in the thick of it, this collection covers the must-haves. Soft accessories, practical nursing covers, cosy blankets and more. All in one place.\u003c\/p\u003e\n\n\u003ch2\u003eTop Picks Right Now\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e5-in-1 Multi-Use Nursing Cover. Works as a cover, wrap, scarf, capsule cover and change mat cover. One piece that does it all.\u003c\/li\u003e\n\u003cli\u003eBaby Bath Bundle. Everything you need for bath time in a single set. Simple, gentle and ready to go.\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Sets. Available in Lilac and Merino. Soft enough for newborn skin and beautiful enough to gift.\u003c\/li\u003e\n\u003cli\u003eBaby Bow Knot Headband in Blush. A sweet finishing touch for any outfit. Stretchy and comfortable for little heads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBaby Clothing and Accessories\u003c\/h2\u003e\n\u003cp\u003eThe small things matter. Soft headbands, topknots and blanket sets that are gentle on delicate skin. Easy to mix, match and layer.\u003c\/p\u003e\n\n\u003ch2\u003eNursery and Bath Essentials\u003c\/h2\u003e\n\u003cp\u003eA calm nursery and a smooth bath routine make a big difference. Stock up on the basics so you're always prepared, not scrambling.\u003c\/p\u003e\n\n\u003ch2\u003eFeeding and Nursing\u003c\/h2\u003e\n\u003cp\u003eNursing in public doesn't have to be stressful. The right cover gives you comfort and confidence wherever you are.\u003c\/p\u003e\n\n\u003ch2\u003eGift Ideas for New Mums and Babies\u003c\/h2\u003e\n\u003cp\u003eStuck on what to buy? Blanket and topknot sets make a gorgeous gift. So does the bath bundle. 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From cozy \u003cstrong\u003esleepwear and blankets\u003c\/strong\u003e to \u003cstrong\u003ecarriers, wraps, and bento boxes\u003c\/strong\u003e, every item is designed with comfort, safety, and style in mind.\u003c\/p\u003e\n\n\u003ch2\u003eQuality Products for Everyday Parenting\u003c\/h2\u003e\n\u003cp\u003eEach product in our core collection is carefully crafted from \u003cstrong\u003epremium, baby-friendly materials\u003c\/strong\u003e to make everyday life simpler and more enjoyable. Perfect for school, daycare, travel, or relaxing at home, our items are practical, durable, and parent-approved.\u003c\/p\u003e\n\n\u003ch2\u003eEverything You Need for Your Little One\u003c\/h2\u003e\n\u003cp\u003eWhether you’re shopping for \u003cstrong\u003efeeding, sleep, play, or babywearing\u003c\/strong\u003e, the Core Collection has it all. 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["wholesale-eligible"]
Free Shipping On NZ Orders $150+
🛒 Same Day Dispatch On Orders Before 2PM* Mon-Fri
🎁 Free Pram Bag Caddy On Orders $130+ (Valued at $34)
One stretchy piece of fabric that does five jobs. Breastfeeding cover at the cafe. Car seat shade on the school run. Shopping trolley liner at Coles. High chair cover at the in-laws. Infinity scarf when you just want to feel put together.
It looks like something you chose to wear, not something you need to carry. That’s the whole point.
Pick your fabric
GOTS-certified organic cotton. 7 colours. 95% organic cotton, 5% spandex. Beautifully soft and breathable. The one I’d pick for sensitive newborn skin and hot Aussie summers.
Classic rayon blend. 10 colours and prints. 96% rayon, 4% spandex. Silky-smooth, lightweight, packs down to nothing. The one most mums end up grabbing daily.
One size fits real bodies
Stretchy enough to drape comfortably over AU/UK 6 to 18. No clips, no buttons, no fiddly adjustments. Slips on, slips off, ready for the next round.
Why mums rate it 4.98/5
360° privacy with a clear view of baby
Replaces five products you’d otherwise carry
Machine washable, quick-drying
Folds down to almost nothing in your nappy bag
Made in Australia by a small family-owned brand
Most Popular
Buy 2, Save $20
2 Mama Covers $134$114 + free shipping
Most mums grab two. One for the nappy bag, one for the wash. Discount applies automatically at checkout.
Bianca x
Shipping:
Ships from our Australian warehouse, same or next business day (Mon to Fri).
Free shipping on New Zealand orders over $150. A flat rate of $15 applies under $150.
Most New Zealand orders arrive within 1 to 2 weeks, tracked the whole way.
Details
The thing I never leave the house without.
One stretchy piece of fabric that does five jobs. Breastfeeding cover at the cafe. Car seat shade on the school run. Shopping trolley liner at Coles. High chair cover at the in-laws. Infinity scarf when you just want to feel put together.
It looks like something you chose to wear, not something you need to carry. That’s the whole point.
Pick your fabric
GOTS-certified organic cotton. 7 colours. 95% organic cotton, 5% spandex. Beautifully soft and breathable. The one I’d pick for sensitive newborn skin and hot Aussie summers.
Classic rayon blend. 10 colours and prints. 96% rayon, 4% spandex. Silky-smooth, lightweight, packs down to nothing. The one most mums end up grabbing daily.
One size fits real bodies
Stretchy enough to drape comfortably over AU/UK 6 to 18. No clips, no buttons, no fiddly adjustments. Slips on, slips off, ready for the next round.
Why mums rate it 4.98/5
360° privacy with a clear view of baby
Replaces five products you’d otherwise carry
Machine washable, quick-drying
Folds down to almost nothing in your nappy bag
Made in Australia by a small family-owned brand
Most Popular
Buy 2, Save $20
2 Mama Covers $134$114 + free shipping
Most mums grab two. One for the nappy bag, one for the wash. Discount applies automatically at checkout.
Bianca x
Shipping & Returns
Shipping:
Ships from our Australian warehouse, same or next business day (Mon to Fri).
Free shipping on New Zealand orders over $150. A flat rate of $15 applies under $150.
Most New Zealand orders arrive within 1 to 2 weeks, tracked the whole way.
The Multi-Tasker Disguised As One Product
Designed To Do More, So You Carry Less.
Capsule Cover
Trolley Cover
Highchair Cover
Nursing Cover
Infinity Scarf
Why Mama's Love Our Nursing Cover
Discreet
With 360-degree coverage you can be confident breastfeeding and pumping anywhere
Versatile
Can be styled multiple ways and be used as a stroller cover or soft blanket for babe, saving precious nappy bag space.
Stylish
A wardrobe staple available in on-trend neutral colours that fit your mama style.
Breathable
Stay cool and comfortable while out and about with your babe.
Frequently Asked Questions
Are nursing covers safe for my baby?
Yes—when used correctly. Always keep baby’s face visible, ensure good airflow, and monitor for heat (babies overheat faster than adults). Don’t fully drape or seal a pram/stroller; that can trap heat. Use light, breathable fabric and check baby often.
What does “5-in-1” mean and how do I use it?
Our multi-use cover works as a breastfeeding cover, car seat canopy, shopping trolley cover, high-chair cover, and infinity scarf.
So it’s one clever essential for home and outings.
Will it fit my capsule/car seat, trolley and high chair?
Yes, its four-way stretch design fits most infant capsules/carseats, trolley seats and high chairs; it slips on and off quickly and packs small. (Always check your product’s dimensions.)
Can I use it while babywearing?
If you choose to, always keep baby’s face visible and airways clear (“visible & kissable”). Don’t let fabric cover baby’s nose/mouth, and stay attentive while feeding on the move.
What is the fabric like, will my baby be able to breathe comfortably?
Quality multi-use covers are made from soft, stretchy, breathable knits that allow movement and easy positioning. Breathability + visibility = comfort. (See product specs for exact composition.)
How do I wash and care for it?
Cold/gentle machine wash; lay flat or tumble dry low. Avoid bleach and high heat to keep the fabric soft and stretchy for longer
Can I fully cover the pram or capsule to block sun/wind?
Avoid covering a pram/capsule with solid fabric that reduces airflow. This can increase heat stress. Choose shade, ventilated canopies/mesh, and check baby often.
Can I pump while using the cover?
Yes, many parents use a cover for discreet pumping in public.
I absolutely loved it for my twinnies. It is now my go to product. I express pump my twins and this is the product I keep it along on the go. Even while driving it helps me a lot to express pump haha. I will be using the cover other ways as baby grows . Highly recommend it
H
Harriet
Bought 2 for two daughters and grand sons. One daughter makes use of it almost daily. It's a window shade, capsule seat shade cover, trolley seat cover, breastfeeding cover, pram wind breaker/shade cover/blanket. Very versatile.
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Nellie Briggs
5 in 1 capsule cover
Perfect gift :) my friend loves it!
H
Harriet
I bought two for two daughters. They both love how versatile and convenient these are. They use them on car seat, push chairs, and their own bodies when nursing in public. Have also been used to keep a baby warm.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
