Creator brief

5-in-1 Mama Cover

Thank you so much for creating with us. This page lists the shots we'd love most, so nothing is guesswork, and there's no rush.

What to show off

The Mama Cover is one soft, stretchy piece with five uses. Show the ones that fit your little one's age:

1. Car seat and pram cover. It stretches over the capsule or pram to keep sun and wind off. Always leave an opening so you can see your little one, and check on them often.
2. Breastfeeding cover. It slips over your head and gives you privacy while you feed, with room to see your baby.
3. Trolley liner. It covers the shopping trolley seat once your little one can sit up.
4. High chair cover. A soft layer over the high chair seat.
5. Infinity scarf. Worn as a scarf when you're out, so it's always with you.

Photo shot list

Pick the shots that fit your stage. Shots 2 and 3 depend on your little one's age, so skip whichever doesn't fit.

#	Shot	How to frame it
1	Over the pram or capsule	The cover on the pram or capsule with the opening clearly visible, so your little one can be seen
2	Feeding out and about	If you're feeding: at a cafe, the park or in the car (home is fine too), from your side or over your shoulder. You choose what's shown, and hands, the cover and a peek of baby work beautifully
3	Trolley or high chair	If your little one sits up: the cover on the trolley seat or high chair, with them strapped in
4	Worn as a scarf	You out and about, cover worn as a scarf, upright and landscape
5	The print, flat	The cover laid flat or loosely folded, shot from straight above in daylight
6	Wide shot with space	Landscape, with you and your little one on one side and plain wall or empty space across the other half
7	Fabric close-up	The print and the stretchy fabric up close, with window light from the side

Video clips

Short and simple is perfect. Film vertically unless noted, and hold still for two or three seconds at the start and end of each.

Clip	What happens	Length
In your own words	Talking to camera, selfie-style: how you use it and what you'd tell a friend about it	15 to 30 s
First look	Opening your parcel and your first feel of the cover	10 to 20 s
Each use, quick	A short clip of every use you try (pram, feeding, trolley, scarf), so we can cut them together	3 to 5 s each
Over the pram	Stretching the cover over the pram or capsule, leaving the opening	5 to 10 s
On in one move	Slipping the cover over your head for a feed (if you're feeding)	5 to 10 s
Trolley in seconds	Stretching it over the trolley seat before your little one hops in (if they sit up)	5 to 10 s
Cover to scarf	Taking it off and wearing it as a scarf	10 to 15 s
Distracted feeder (bonus)	If your little one gets curious during feeds: a feed under the cover while you're out	10 to 15 s
Out for the day (bonus)	A travel or outing moment: the airport, a car trip or a cafe, with the cover in use	10 to 15 s
Slow pan (bonus)	A slow sideways pan across the cover laid flat, filmed landscape	About 10 s

Apart from your "in your own words" clip, please leave out music, voiceover and on-screen text. We'll add our own, and clean clips are easier to reuse.

How to shoot

• Light: shoot near a window in daylight, with no flash. Switch off warm overhead lights, which turn the colours yellow.
• Framing: take each must-have photo twice, once upright and once landscape. For shot 6, leave about half the frame empty.
• Backgrounds: plain and light where you can. Move bottles, toys and packaging out of frame.
• Clothing: plain clothes in soft, neutral colours, without big logos, characters or slogans.
• Settings: highest quality, no filters or beauty modes. Wipe the lens before you start.

Safety, do's and don'ts

Your little one's safety and comfort come before any shot. If it's not the moment, stop and try another day.

• When the cover is over the capsule or pram, always leave an opening so you can see your little one, and check on them often.
• In a trolley or high chair, keep your little one strapped in.
• Please don't film baby asleep with the cover, blankets, toys or pillows loose in the cot or bassinet. Safe sleep is on their back, in their own cot, with nothing loose around them.
• You choose whether your little one's face is shown. Hands and over-the-shoulder shots work beautifully too, and we never use their name.
• Please don't make health, safety or sun protection claims, or mention certifications. Your own words about how it fits into your days are perfect.
• Please don't name or tag other brands, or shoot in the bath or during a nappy change.

Your review

Once you've used it for a little while, please leave an honest review on our website. Any rating is perfect: we want your real thoughts.

• Leave it on the Mama Cover page on zoesage.com.au. The link is in your welcome email.
• Please don't review gifted products on Amazon, as Amazon doesn't allow it.

Sending it back

There's no rush. Please upload your files within about three weeks of the parcel arriving, using the private upload link in your welcome email. No account is needed, and your original files stay full quality. Once your files and your review are in, we'll add $50 store credit to your Zoe Sage account. Just sign in at checkout with your email to use it.

Your welcome email also has your own 20% code to share with your followers whenever you post.

• Shots 1 to 6, each upright and landscape (skipping any that don't fit your stage)
• Shot 6 with half the frame left empty
• Your "in your own words" and "first look" clips if you're comfortable, plus at least three others
• A quick note of anything you'd rather we didn't use
• Your honest review on our website

Any questions at all, just reply to your welcome email. Thank you!