The Boba wrap is one of the most trusted baby carriers in Australia, and it's easy to see why. Soft, stretchy fabric. Simple to tie. Newborn-ready from day one.

Why Parents Love the Boba Wrap

Babywearing does more than free up your hands. It supports healthy hip and spine development, calms unsettled babies, and keeps your newborn close during those early weeks. The Boba wrap distributes your baby's weight evenly across your body, so you stay comfortable too.

The Boba Wrap Collection

Choose from a range of styles and fabrics to suit your lifestyle.

• Boba Standard Wrap , a classic stretchy wrap in Sage Green and Grey. Ideal for newborns and babies up to 15kg.
• Boba Organic Serenity Wrap , made from organic cotton for a softer, more breathable carry. A great pick if you want a natural fibre next to your baby's skin.
• Boba Bliss Carrier , a structured option for parents who want the closeness of a wrap without the tying. Available in Grey and Black.

Who Is the Boba Wrap Best For?

The Boba wrap carrier suits parents from birth onwards. It's especially popular with newborn mums who want skin-to-skin contact while staying hands-free. The fabric is forgiving and adjustable, so it fits a wide range of body types without needing extra accessories.

Tips for Getting Started

• Practice the wrap before your baby arrives so tying feels natural.
• Use a mirror or watch a short video the first few times.
• Keep the fabric snug and your baby's chin off their chest.
• Always check that you can see your baby's face at all times.

Colours and Styles Available

The collection includes Sage Green, Grey, and Black. Simple, neutral tones that work with everyday outfits and don't show wear. If you're after an organic baby wrap carrier, the Serenity Wrap in Black is a popular choice.

Free AU shipping on orders over $100.