Browse All Baby, Nursery and Parenting Essentials

Award winning practical mum and baby essentials

Black Friday at Zoe Sage means nothing over $100. Every single product. Real prices on the baby and maternity essentials you actually need.

What's Included

This sale covers our most-loved pieces across nursing, bath time, sleep, and accessories. Stock is limited and these prices won't last.

5-in-1 Multi-Use Nursing Cover, because one cover should do it all
Baby Bath Bundle, everything you need for a calm, safe bath routine
Baby Blanket and Topknot Set in Lilac, a gorgeous gift or everyday essential
Baby Blanket and Topknot Set in Merino, soft, breathable, and built to last
Baby Bow Knot Headband in Blush, a sweet little finishing touch

Why Shop Now

These are not clearance items. This is our full collection at Black Friday prices. Everything is under $100, no codes needed, no minimums required.

Perfect timing to stock up on gifts. Baby showers, newborn arrivals, Christmas, all covered in one shop.

Built for Australian Families

Every product is chosen with real mums in mind. Practical, beautiful, and made to handle the mess and magic of early parenthood.

Nursing covers that work for breastfeeding and beyond
Soft merino and cotton blends gentle on newborn skin
Bath bundles that take the guesswork out of bath time
Accessories that make the sweetest gifts

How Long Does the Sale Last

Black Friday stock moves fast. Once sizes and styles sell out, they are gone. No rain checks, no restocks during the sale period.

Add to cart now and check out when you are ready. Your cart holds your picks while stock lasts.

Free AU shipping on orders over $100.

Black Friday Deals Under $100 FAQs

Are the Black Friday products the same quality as full-priced items?

Absolutely! Every item in our Black Friday collection is the same premium quality you know and love from Zoe Sage — just at an unbeatable price. We haven't cut any corners; we're simply offering our best-sellers and essentials at reduced prices to share the love this Black Friday.

What materials are the baby headbands made from?

Our Baby Bow Knot Headbands are crafted from beautifully soft, stretchy fabrics that are gentle on your little one's delicate skin. They're designed to sit comfortably without leaving marks, making them perfect for everyday wear or special occasions. Each colour is carefully dyed to be baby-safe and long-lasting.

Are these products suitable as baby shower or newborn gifts?

They certainly are! Items like the Baby Blanket and Topknot Set, Baby Bath Bundle, and our gorgeous headbands make beautiful, thoughtful gifts that any new parent would appreciate. At these prices, you could even bundle a few pieces together for an extra special gift — all while staying well under $100.

How do I care for the Baby Blanket and Topknot Set?

We recommend a gentle machine wash on a cold cycle and laying flat to dry to keep the fabric super soft and in top condition. Avoid using harsh detergents or bleach, as this can affect the softness and colour over time. Following these simple care steps will ensure your set stays beautifully soft wash after wash.

Will the Baby Bow Knot Headbands fit newborns and older babies?

Yes! Our headbands feature a lovely stretch that allows them to grow with your bub, fitting comfortably from the newborn stage through to toddlerhood. The soft, flexible design means they won't pinch or squeeze, so your little one stays comfortable while looking adorable.

What's included in the 5 in 1 Multi-Use Mama Cover?

The 5 in 1 Multi-Use Mama Cover is one clever piece that works as a nursing cover, pram cover, baby car seat cover, high chair cover, and infinity scarf. It's an absolute must-have for busy Australian mums on the go, giving you versatility and style in a single, beautifully designed product.

How long will these Black Friday deals be available?

Our Black Friday collection is available for a strictly limited time, so we'd recommend snapping up your favourites sooner rather than later. Once items sell out at these prices, they won't be restocked at the sale price. Keep an eye on the collection page as stock levels update in real time, and don't hesitate to check out quickly to avoid missing out!